Stage Stores, Inc. reported that its total sales for the four week October period ended Oct. 30, 2010 decreased 1.1% to $100 million from $101 million in the prior year four week period ended Oct. 31, 2009. Comparable store sales decreased 3.5%.

Accessories, cosmetics, footwear and intimate apparel achieved comparable store sales increases during October. Geographically, the Midwest, Northeast, Southeast and Southwest regions had comparable store sales gains.

For the third quarter ended Oct. 30, 2010, the company reported that total sales increased 2.1% to $332 million from $325 million last year. Comparable store sales for the quarter decreased 0.3%.

Andy Hall, president and CEO, commented, “A warmer than normal October this year versus a cold October last year reduced demand for fall season merchandise.

“For the third quarter, our new stores continued to perform well and drove a 2.1% increase in total sales. Our small market stores, which comprise 65.0% of our base, had positive third quarter comparable store sales of 1.6% and were up 2.0% through the first nine months.

“We expect to achieve the low end of our third quarter guidance range of a 15 cents to 18 cents loss per share,” Mr. Hall concluded.


SALES SUMMARY









 



Comparable Store Sales
% Increase
(Decrease)


Total Sales
($ in Millions)
Fiscal Period

2010


2009


2010

2009

1st Quarter


(0.6

)


(9.0

)


340


333

2nd Quarter


(1.6

)


(10.7

)


345


342

August


0.5



(9.5

)


114


111

September


1.8



(5.6

)


118


113

October


(3.5

)


(0.1

)


100


101

3rd Quarter


(0.3

)


(5.4

)


332


325

Year-To-Date (9 Mos)


(0.9

)


(8.4

)


1,017


1,000