SGB Update Sportsmans

Srixon Signs K.J. Choi

January 8, 2014

Srixon announced that K.J. Choi has agreed to terms on a multi-year contract to join its professional tour staff. Considered one of Asia’s most successful golfers, Choi has won 21 tournaments worldwide…

Valencell Licenses Earbud Sensor Technology to LG

January 8, 2014

LG Electronics, the South Korean consumer electronics giant, will use sensor technology licensed from North Carolina-based Valencell in a new LG Bluetooth heart rate monitoring earphone that will enable smartphone users to track their fitness biometrics..

One In Four Adolescents Meet Physical-Activity Guidelines

January 8, 2014

Only one in four adolescents ages 12-15 are physically active for at least 60 minutes daily, according to new statistics from National Center for Health Statistics, part of the Centers for Disease Control and Prevention…

Adidas Appoints Eric Liedtke to Executive Board

January 8, 2014

The Supervisory Board of Adidas AG appointed Eric Liedtke to the Executive Board of Adidas AG effective Mar. 6, 2014. Liedtke, currently SVP Adidas Sport Performance, will assume responsibility for Global Brands on an Executive Board level. After 30 succe

Chaco Appoints Product Marketing Associate

January 8, 2014

Chaco welcomed Josh Weichhand into the new role of product marketing associate. Weichhand comes to Chaco after three years with Urban Outfitters in Philadelphia where he managed marketing and content projects for the Anthropologie brand…

SandS Worldwide Completes Acquisition

January 8, 2014

S&S Worldwide, a marketer of crafts, sporting goods, and supplies to schools, recreation departments and healthcare facilities, completed the acquisition of the assets of a confidential, internet-marketing company. The acquisition came from a release fro

New Balance Adds Mark Coogan to Marketing Team

January 7, 2014

New Balance announced that Mark Coogan will join the running sports marketing team at the brand’s corporate headquarters as a full time associate, effective Jan. 15. From his most recent position as head women’s cross country coach at Dartmout

Hi-Tec to Launch Children’s Footwear Storytelling Campaign

January 7, 2014

Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose

Adidas Signs Jeremy Lin

January 7, 2014

Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose

110% Hires Barry Kahn to Launch Clinical Partnership Program

January 7, 2014

110%, which makes compression and sports recovery gear designed to work with ice inserts, hired Barry Kahn as clinical director for the company. In the position, Kahn will lead the development and launch of 110%’s Clinical Partnership Program, which

Billabong Appoints Women’s Global GM

January 7, 2014

Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…

Vecchione to Spearhead North American Distribution for New Activewear Brand

January 7, 2014

Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness