SGB Update Sportsmans

SIA On-Snow Demo Draws Record Crowd

Snowsports Industries America said nearly 120 brands exhibited gear at the On-Snow Demo/Ski-Ride Fest and Nordic Demo Feb. 3-4. The event was held at Copper Mountain Resort follwing the SIA Snow Show in Denver…

Reebok Launches New Marketing Campaign

Reebok launched its new, fully-integrated marketing campaign – “Live With Fire”, continuing the global fitness brand's mission to change how people perceive and experience fitness…

Umbro Announces Kit Deal With Everton

Umbro announced it will be the official technical kit supplier and sportswear partner for Everton Football Club from next season…

Asics Nine Month Profits Climb 19.6 Percent

Asics Inc. reported net earnings climbed 19.6 percent in the nine months ended Dec. 31 on a 25.1 percent sales gain, benefiting from a weakening yen and strength in running shoes. In the Americas, sales jumped 37.1 percent, or 13.4 percent on a currency-n

NSGA Adds Two More Speakers to Annual Conference

The National Sporting Goods Association announced that Shellie Pfohl and Anthony Robles has joined its list of speakers for the 50th NSGA Management Conference and 16th Team Dealer Summit…

Costa Merger with Essilor Completed

Essilor International, the global optics company based outside of Paris, completed its previously announced merger agreement with Costa Inc., owner of the Costa and Native eyewear brands…