SGB Update Sportsmans

Life Fitness to Launch Activewear Line This Fall

Life Fitness, the global leader in commercial fitness equipment manufacturing, signed an exclusive licensing agreement with Amiee Lynn, Inc. to design, manufacture and market a full line of activewear that will be available later this year in the United S

Adidas Offering $100,000 for Fastest 40

Adidas plans to award $100,000 to the player who runs the fastest 40-yard dash time in Adidas’ Adizero 5-Star 40 cleat at the NFL scouting combine…

Crocs Looks to Get Lean and Mean

In Crocs’ first conference call with analysts since its surprise announcement of its investment by The Blackstone Group, John McCarvel, CEO, on the company’s fourth-quarter conference call indicated the future of Crocs will be more about profi

RECALL: Coleman Runestone Children’s Shoes

The U.S. Consumer Product Safety Commission issued a recall of about 12,200 pairs of Coleman Runestone Style children's shoes sold exclusively at Big 5 Sporting Goods. The shoes were made by Eastman Footwear…

Converse to Support Four-Day Music Festival

The FADER FORT Presented by Converse, long positioned as the spot to see live music during its March homestead, is back for its 13th year in Austin, TX…

Keds Unveils New Global Multimedia Campaign

Keds announced the largest multimedia campaign in its history. Titled Million Brave Acts, the campaign introduces several new initiatives that will help build a generation of stronger, more confident young women…

Steve Madden Supports NYC Shows

Continuing in its tradition of supporting talent, Steve Madden Music will support three shows Steve Madden Music in New York city partnership with The Bowery Presents…

Salomon Athlete Greg Hill Shoots for New Mountaiin Ski Record

Salomon athlete Greg Hill is going for it – again. Hill joined Salomon in 2012 after gaining world acclaim for skinning and skiing two million vertical feet in a year. Hill’s 24-hour record is 50 thousand vertical feet. Next month, Hill will attempt