SGB Update Sportsmans
Speedo Partners with Red Cross
Speedo USA, a division of PVH Corp., and the American Red Cross announced a new, multi-year agreement that will see Speedo USA serve as the exclusive licensee of the American Red Cross in the Begin to Swim category. Beginning in 2015, select Speedo produ
Fanatics.com: U.S. Soccer Sales Already Top 2010 World Cup
More U.S. soccer apparel sold on Fanatics.com in the first five days of the 2014 World Cup than during the entire 2010 event, according Fanatics Inc…
The 2014 World Basketball Festival Comes to Chicago in August
Returning for its third year, Nike, Jordan Brand and USA Basketball will host the World Basketball Festival in Chicago, August 13-17…
Charles River Apparel Announces Addition to Sales Team
Charles River Apparel, a manufacturer of outerwear and performance apparel, has added two outside sales representatives to handle growing accounts on the West Coast and Mid-Atlantic states…
Garmin Partners with MyFitnessPal
Garmin has partnered with MyFitnessPal so users of Garmin’s smart watch and fitness trackers can coordinate their diet and fitness regimens more easily…
USA-Ghana Nets ESPN Highest Ever Overnight Rating
Nearly 16 million people in the U.S. watched the country’s World Cup opener on TV. The Nielsen company says 11.1 million people who saw the U.S. beat Ghana, 2-1 on Monday on ESPN represented that network’s biggest audience for a soccer match..
Registration Opens for Outdoor Retailer Ragnar Relay Race
Ragnar Relay Events and Outdoor Retailer (OR) have teamed up to stage a Relay Challenge in support of the Outdoor Industries Women’s Coalition (OIWC). The event slated for Friday, Aug. 8 is a 9-mile relay race held on day three of the Outdoor Retail
Hawk Opens New Headquarters in Michigan
Hawk, introduced in early 2014, is a new brand of hunting gear and equipment and is now housed in a new location…
SmartWool Makes List of 50 Strongest Sportswear Brands
Smartwool noted that it has broken into the top 50 sportswear and apparel brands in the United States as ranked by the 2014 edition of The SportsOneSource Group's Brand Strength Report…
Bass Pro Plans Store for East Ridge, Tennessee
Bass Pro plans to open a store in East Ridge, TN, near Chattanooga…
MEC Launching Fair Trade Certified Apparel Line
Canadian outdoor retailer Mountain Equipment Co-op (MEC) said its first Fair Trade Certified T-shirts will be available late this summer as part of a larger launch of such apparel…
Hoka One One Hires Backbone Media for PR
Hoka One One, a division of Deckers Outdoor Corporation, has selected Backbone Media as its public relations and social media agency of record…
NSSF: Hunting on Public Lands at Risk!
According to a National Shooting Sports Foundation press release the Humane Society of the United States (HSUS), along with other anti-hunting groups and individuals, filed a petition with the Interior Department demanding rules against hunting with tradi
Therapearl Acquired by Performance Health
Performance Health, which manufactures and markets rehabilitation and wellness products, has acquired Maryland-based Therapearl, LLC, which sells its hot and cold therapy products through Dick’s Sporting Goods as well as…
Cycling Brands Launch Auction to Raise Money for Spinalis
POC and fellow cycling brands Cervélo, fi´zi:k, 3T, HED, Shimano, and TRP are accepting bids on four one-of-a-kind Cervélo road bikes valued at roughly $20,000 as part of a fundraiser for Spinalis, a charitable foundation that supports research and treatm
