SGB Update Sportsmans

Rusted Rooster Media Adds to Staff

Rusted Rooster Media, a complete in-house production and consulting agency, announced that Katie Wilberding has joined the company as production and marketing coordinator.

Red Fox to Sponsor USA Pro Challenge

Red Fox Wireless, the maker of wireless audio headphones and accessories, announced its partnership with the USA Pro Challenge professional cycling race…

Verde Bolsters Growth With Four New Hires

Verde Brand Communications made four new hires this month. They include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator…

Macy’s, Inc. Reports New Steps to Enhance Sustainability

Macy’s, Inc. reported a series of new initiatives in its multi-year strategic program to enhance environmental sustainability. They are consistent with the company’s sustainability principles first adopted in 2008 and implemented with increasi

Skechers Signs Kelly Brook as Endorser

Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Competitor Group Appoints Meb Keflezighi VP of Running

Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. The Boston Marathon winner will develop CGI's training content and directly contribute to the company's overall growth in the running i

OIA VantagePoint: Outdoor Product Sales Accelerate in June

Sales of outdoor products look to be picking up steam this summer as sales of outdoor footwear, apparel and hardgoods increased 6.8 percent to $1.18 billion in the five-week fiscal month of June. The growth trend for the month represented an acceleration

Made in USA Certification Company Settles with FTC

A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those co

Majestic Athletic Launches Player Trades Promotion

Majestic has launched its new Summer Trade Bummer Buster promotion. Now through July 31, Majestic will offer any customer who has purchased the jersey of a traded player through majesticathletic.com a coupon for 50 percent off toward another authentic col