Balega, the performance sock brand in the run and outdoor specialty markets, announced its support of the Black Rhino Wildlife Trust with the launch of their anti-poaching rhino fundraising campaign to take place during Outdoor Retailer Summer Market 2014.

Throughout the summer show, attendees can show their support with the purchase of a Balega buff and a Balega Merino sock for $5. In continuation of Balega’s charity actions, Balega will donate all proceeds to the Black Rhino Wildlife Trust.