SGB Update Sportsmans

Report: Nike to Exit Snowboarding

Nike plans to exit the snowboarding business in order to focus its Nike SB brand on skateboarding, according to the Oregonian…

Female Participation in Outdoor Recreation Rose in 2013

The Outdoor Foundation’s eighth annual Outdoor Recreation Participation Report shows participation among teenage girls increased by three percentage points in 2013, making up some of the ground lost in 2012. Participation rates among girls and young

Evolv Names Market Manager

Evolv, which makes climbing and outdoor footwear, has hired Kelsey Reddoch as its marketing manager…

Outtech Named to Represent AirForce Airguns

AirForce Airguns, manufacturer of a production pre-charged pneumatic airgun, announces a strategic partnership with Outtech, Inc. to enhance domestic sales and marketing at all levels…

Saucony Launches Whoa Marketing Campaign

Coinciding with the TCS New York City Marathon, Saucony is launching the Whoa marketing campaign, the new multichannel global marketing platform that “articulates − with just one word−the absolute expression of delight and surprise that runner

Asics Opens NYC Flagship Location

Asics opened a flagship location in New York City on 42nd Street between Broadway and Sixth Avenue. The store features a floor-to-ceiling glass exterior on the front of the building and an old New York City Subway car from 1961 inside…

TomTom Grew Sports Business in Third Quarter

TomTom reported that its sports business continued to gain traction in the third quarter as it improved awareness of its Cardio GPS watches, built out its sports distribution network and launched its first GPS watch for golfers…

NRA Accepting 2015 Women’s Award Nominations

The National Rifle Association is now accepting applications for its 2015 Women's Awards. The annual awards recognize the accomplishments of women who dedicate their time to preserve our Second Amendment freedoms and the shooting sports through volun

Big 5’s Q3 Earnings Slip

Big 5 Sporting Goods Corporation reported net sales increased to $265.1 million in the third quarter from $259.1 million a year ago. Same store sales increased 1.0 percent. Net earnings slumped 18.3 percent to $7.5 million, or 34 cents a share, but were i

Eddie Bauer Launches North American Coat Drive

Eddie Bauer launched a coat drive in partnership with One Warm Coat, the only national non-profit organization that works with local agencies to distribute donated coats for free, to people in need…