SGB Update Sportsmans
Hanes and Champion Launch Hanes4Education Program
Hanes and Champion, both owned by Hanesbrands, will launch the new Hanes4Education program to raise dollars for schools. Schools can earn cash rebates through orders of Hanes or Champion printed apparel…
OrthoLite Appoints COO and Director of Innovation
OrthoLite, the maker of insoles, appointed John Barrett as chief operating officer and retained Skip Lei as director of product innovation…
OIWC Sets Application Deadline for Mentorship Program
OIWC is seeking applications for its 2016 Professional Mentoring Program, which pairs qualified women working in the outdoor, bike, snow and run industries with mentors who can help them set and achieve career goals…
EOG Says First Consumer Campaign Reached Millions
The European Outdoor Group (EOG) estimates #itsgreatoutthere – its first consumer facing campaign – reached more than seven million people; a number that could more than double once impressions made by supporting outdoor brands and retailers are tallied.
Nidecker Announces Return of Thierry Kunz
Nidecker SA said that action sports vet Thierry Kunz is returning to the company as chief marketing officer to lead its Nidecker and Laird snowboard brands…
Newton Running Appoints Joe O’Neil as New CEO
Newton Running has hired athletic footwear industry veteran Joe O’Neil as its new CEO. O’Neil most recently was senior vice president of Quiksilver Inc.-owned footwear brand DC Shoes. He replaces Newton co-founder Jerry Lee as CEO, who will re
Phil Knight Talks Past and Future
In his first interview since revealing his retirement plans in June, Nike's founder Phil Knight talked to USA Today about the past but also about competitive threats from Under Armour and Adidas…
Kohl’s Launches Madden Girl Outdoors Collection
Kohl’s announced the launch of the Madden Girl fashion, cold weather boots, accessories and outerwear this fall…
OIA to Live Stream Some Rendezvous Presentations
Outdoor Industry Association will stream five presentations from its upcoming Rendezvous executive conference in Seattle live next month via Brandlive, which already provides live interactive video broadcasting service to many outdoor brands…
TriggerPoint Partners with the Pittsburgh Steelers
TriggerPoint Performance, a division of the Implus Corporation, has become a Training Partner of the Pittsburgh Steelers…
Puma Appoints General Manager Accessories and Licensing
Puma has appointed Daniela Molin to general manager accessories and licensing. She will take over this role from Philippe Le-Bretton, who will take on the position of general manager Puma Southeast Asia…
Academy Sports Names J.K. Symancyk President and CEO
Academy Sports + Outdoors named James Kevin (J.K.) Symancyk, 43, as president and CEO. He will join Academy November 2 after several years serving as president at Meijer Inc., where he led the multi-billion Midwestern superstore's daily operations…
Petzl Taps Verde Brand Communications as North American Agency
Petzl named Verde Brand Communications as its North American agency of record for brand communications. Petzl tapped Verde to grow its Sport and Professional brand divisions and increase product awareness in trade, endemic, and broad markets…
Fung Group Unveils Omnichannel Test Lab in Shanghai
Fung Group unveiled a retail laboratory it has developed in Shanghai with IBM and a brand activation company to help global brands test omnichannel techniques in one of the world's most tech-savvy cities…
Acushnet Exploring IPO
Acushnet Co., the parent of Titleist, FootJoy and Pinnacle, has entered discussions with several banks regarding a possible stock offering in 2016, according to multiple reports…
