SGB Update Sports & Fitness

TeamSnap Acquires Mojo Sports

TeamSnap, the provider of sports management software and the online community for youth sports, acquired MOJO Sports, a youth sports media platform that offers instruction resources, sports team management tools, live video streaming, and multimedia content sharing.

Peloton Hires Chief Marketing Officer

Peloton reported it appointed Lauren Weinberg as chief marketing officer, replacing Leslie Berland, who left the company to join Verizon Communications, Inc. in the same role. 

Survey: 142 Million Shoppers Expected for Super Saturday

According to the National Retail Federation, the number of expected shoppers is up significantly from the last time Super Saturday fell on December 23, when 126 million consumers were expected to shop on that day in 2017.

Major Lutie Rebrands as Major Fitness

Major Lutie, a home training and fitness equipment manufacturer founded in 2021, was rebranded as Major Fitness with a new tagline, “For Your Stronger Tomorrow.”

Equinox Appoints Health Advisory Board

The Health Advisory Board includes top medical and wellness experts, academic professionals, and industry leaders who “provide insights and guidance that continue to inform Equinox’s holistic approach to a high-performance lifestyle.”

EoS Fitness opens Two Gyms in Texas

The new gyms reportedly bring 90,000-plus square feet of fitness space to Texas, keeping EoS on track to open 50 new gyms in the Greater Houston Area and DFW Metroplex.

Outerstuff’s Debt Ratings Lowered on Default Risk

S&P Global Ratings reduced the debt ratings on youth licensed sports apparel maker Outerstuff LLC as a missed payment on its term loan is expected to constitute a default. The rating agency noted that Outerstuff received an extension of the maturity of its term loan that is expected to provide “some liquidity relief.” 

3Step Sports Acquires EDP Soccer

3Step Sports acquired EDP Soccer, reporting that the merger will make the company the “largest owner-operator of youth soccer leagues in the United States.” EDP Soccer also owns International Sporting Events and New York Club Soccer.

Vuori Opens Stores In New York City and Chicago

Vuori opened new stores in New York City and Chicago, representing a second location for the brand in each city. The NYC store opened on the Upper East Side, the Chicago storefront in Lakeview.

Fitbit Fined in Australia Over Misleading Claims

Fitbit was fined $11 million by the Australian Competition and Consumer Commission (ACCC) after the maker of smartwatches and fitness trackers admitted that it misled consumers over its return policies.