Topgolf named Maryam Morse as chief people officer, effective May 27. She will join the company from Andrews Distributing where she has worked as EVP of human resources and communications since 2018. In her new role, Morse will reportedly “oversee recruitment and retention, leadership development, training and compliance, the Playmaker (aka employee) experience, and Topgolf’s internal mental well-being platform.”

The company reported Morse will join its executive leadership team reporting to Topgolf CEO Artie Starrs.


“Maryam’s extensive background in evolving and enhancing the employee experience will be a great benefit to all of us at Topgolf,” offered Starrs. “We’re fortunate at Topgolf to have found a leader who not only has the expertise for the role but also embraces our brand’s playful spirit and focus on company culture. I can’t wait for our 30,000 Playmakers to meet Maryam, as I know they’ll be in good hands with her at the helm of our People team.”

Before Andrews Distributing, Morse held leadership roles at the global organizational consulting firm Korn Ferry for over 17 years. She also worked as a change management consultant for Accenture. Topgolf said in a release that Morse was “recognized for her ability to develop innovative talent management strategies and has managed consumer relationships for several Fortune 500 clients.”

“I’m thrilled to be joining such a fun, high-growth company with a culture that is front and center,” Morse said. “As a Topgolf Player, I’ve always enjoyed the camaraderie and fun I’ve had when visiting a Topgolf venue, and to now be part of that experience is truly rewarding.”

Morse serves as a board member on the HR Roundtable at Dallas’ Southern Methodist University (SMU) and participates in the Dallas Chamber’s Executive Women’s Roundtable. She is also an adjunct professor at SMU’s Cox School of Business, where she teaches Strategic Human Capital Management. Morse holds a bachelor’s degree from SMU and a master’s from the University of North Texas.

Images courtesy Topgolf