WHP Global inked a new long-term license for Lotto with Dray Indústria e Comércio, a specialized sports footwear and clothing company. As part of the agreement, Dray has exclusive rights to develop, manufacture, promote, and distribute the Lotto brand in Brazil.

Rudemar Dobronz, director of Dray Indústria e Comércio, stated about relaunching Lotto in Brazil, “By merging Lotto’s historic legacy with Dray’s extensive experience in the Brazilian footwear and sportswear market, we are poised to create a powerful partnership that will resonate deeply with consumers.”

Aiming for a public launch in the second half of 2024, the Lotto product portfolio offered in Brazil will include footwear, apparel, accessories, and sports equipment categories.

Margaret Kivett, SVP of WHP Global’s Athletic Vertical, added, “Partnering with Dray to bring Lotto products back in a meaningful way to Brazil, a country passionate about soccer, is an exciting opportunity. We are thrilled to connect with Brazilian consumers and offer them high-quality athletic gear that embodies the spirit of the game.”

Dray Industria e Comercio Ltd has operated in Brazil for three decades, being one of the primary references in the country’s sporting goods segment. The company is headquartered in Saudades in Santa Catarina.

Image courtesy Lotto