Lululemon Athletica reported on May 22 that with the resignation of Sun Choe, the company’s chief product officer, it plans to integrate its organizational structure.

Choe will depart the company later this month for another opportunity and will not be replaced.

Lululemon said the organizational changes will “support its near- and long-term growth plans, accelerate product innovation and further enable its go-to-market strategies.” 

As part of the reorganization, Jonathan Cheung, the global creative director for Lululemon, will assume new responsibilities. He will now report directly to CEO Calvin McDonald and drive product design and the company’s “innovation roadmap.” Cheung will continue to oversee design, innovation and product development, effective immediately.

The company also noted it plans to create a new leadership team from its merchandising and brand functions “to scale its global and regional go-to-market strategies.” As a result, Nikki Neuburger will become chief brand and product activation officer, overseeing merchandising, footwear, and product operations, and her current responsibilities leading the brand. Elizabeth Binder, chief merchandising officer, will report to Neuburger.

“We are grateful for Sun’s many contributions to the company over the past seven years, and she leaves us as a stronger, product-led organization with dynamic leaders ready to take us forward,” McDonald said. “Looking ahead, I am confident in the strength of our design, merchandising, and brand teams and excited by how the new structure will enable us to solve for the unmet needs of our guests in a more efficient, unique, and powerful way.”

Earlier this month, Lululemon agreed to acquire its franchise partner’s operations and retail locations in Mexico.

Image courtesy Lululemon