SGB Update Sports & Fitness
Gymcraft Wins Spot at Breed Reply Incubator
Gymcraft, which creates virtual reality games people can experience while exercising on standard fitness machines, landed an undisclosed equity investment from UK-based technology incubator Breed Reply…
Big Rock Sports Acquires Canadian Distributor
Big Rock Sports, Canada has acquired KTL Canada, a fishing tackle distributor based in Mississauga, ON. The acquisition will greatly expand KTL Canada’s product offering and…
Bauer Hockey Opens Innovation Center in Quebec
Bauer Hockey, Inc. officially opened its new Innovation Center in Blainville, Quebec, as the facility recently hosted approximately 350 of the company’s top global retail partners for the annual BauerWorld event. The new 100,000-square-foot facilit
Total Hockey to Release New Commercial Spots for NHL Season
Total Hockey, Inc. will debut three TV commercials for the upcoming 2015-16 hockey season, set to air during the week of Oct. 5, the first week of the NHL season…
Mountain Hardwear and Cole Haan Launch Outerwear Line
Mountain Hardwear and Cole Haan began selling their new ZerøGrand Outerwear collection in their direct-to-consumer channels Oct. 6 in what marked the outdoor brand's first such venture in the United States…
Majestic To Present Players Choice Award
Majestic Athletic will present the inaugural “Always Game” award at the annual Players Choice Awards. The “Always Game” award will be given to the player who – game in and game out – constantly exhibits grit, tenacity…
Nike Donates $200,000 to Special Olympics Oregon
Nike presented a check for $200,000 to Special Olympics Oregon to support Unified Sports, which provides extracurricular sports opportunities for children, youth and adults in over 30 Oregon communities…
Nike Chairman Phil Knight to Pen Memoir
Phil Knight, the co-founder and chairman of Nike, Inc., has written a memoir. Simon & Schuster Inc. told the Associated Press the book, currently untitled, is scheduled for Spring 2016…
Golf Rounds Improve in July
Golf rounds played were up 1.6 percent in August 2015 versus August 2014, according to Golf Datatech. The biggest regional gains came in East North Central, climbing 7.3 percent, followed by Mid Atlantic, 2.8 percent…
Newton Running Appoints Joe O’Neil as New CEO
Newton Running has hired athletic footwear industry veteran Joe O’Neil as its new CEO. O’Neil most recently was senior vice president of Quiksilver Inc.-owned footwear brand DC Shoes. He replaces Newton co-founder Jerry Lee as CEO, who will re
BPSA Spearheads Unprecedented Response to Trek Recall
The U.S. bicycle industry launched an historic recall last week of 1.3 million bicycles that use the same type of quick release that led to Trek Bicycle Corporation's voluntarily recall of nearly 1 million bicycles in April…
The North Face Launches First Global Campaign
The North Face, the first brand in VF Corp.'s portfolio to reach $2 billion in annual revenue, unveiled its first global campaign last week in a bid to bolster its brand in 10 markets spanning five continents…
McDavid and Shock Doctor Partner in Australia NBL Sponsorship
McDavid and Shock Doctor formed a partnership with Australia’s National Basketball League (NBL) as major sponsors. McDavid will be the league’s “Official Protective Compression Partner” and Shock Doctor will be its “Official
Nike Forced to Hand Over Communications with Lance Armstrong
USA Today reported a federal judge in Portland ordered Nike to turn over some of the records about its business relationship with Lance Armstrong. The court is assessing whether Armstrong must return more than $30 million paid to him by the U.S. Postal Se
Skechers Performance Supports American Cancer Society
Skechers Performance, a division of Skechers USA, Inc., announced its 2015 partnership with the American Cancer Society to help in the fight to end breast cancer. For the second year in a row, Skechers Performance will launch a month-long marketing progra
