Sport Casuals, which specializes in golf, tennis, running and fitness apparel, signed a new licensing agreement with Arnold Palmer Enterprise to benefit Arnie’s Army Charitable Foundation.

The multi-year agreement, brokered with the assistance of IMG, will allow Sport Casuals to develop and distribute a range of Arnold Palmer clothing for the U.S. market.

With an initiative that is the first of its kind for golf apparel, the net profits will be donated to Arnie’s Army Charitable Foundation, Arnold Palmer’s recently established philanthropic entity, a representative for Arnold Palmer Enterprise said.

“I am so pleased to be able to partner with Sport Casuals, who are not only committed to reintroducing an apparel line of the highest quality, but also share the enthusiasm that my family and I have for giving back…We have spent considerable time and effort identifying the right company to join us in this mission and feel we have created an ideal arrangement,” said Arnold Palmer.

Incorporating golf performance style and using technical fabrics, the line will include polo shirts, pants and shorts as well as various outerwear and weather-resistant items. The line will also extend into lifestyle with sportswear and an emphasis on fashion. The first products are slated to land at retail later this year.

Mike Shea, Chairman & CEO of the newly formed, Arnold Palmer Apparel Company, said, “We are honored at being entrusted with Mr. Palmer’s brand and are extremely excited about re-launching and combining the most respected and iconic name in golf with Mr. Palmer’s legendary philanthropic efforts.”