SGB Update Sports & Fitness
Phil Knight Retires from Nike Board; Mark Parker Named Chairman
Nike Inc. announced that Nike Chairman Phil Knight has retired from its board of directors and the board has appointed Mark Parker, Nike’s president and CEO since 2006, to the additional position of chairman.
Newton Running Launches #Extraordinary Campaign
Newton Running announced a new campaign dubbed #Extraordinary to share the stories of Newton athletes and ambassadors doing #Extraordinary things.
HanesBrands Completes Acquisition of Champion Europe
HanesBrands completed the acquisition of Champion Europe, which owned the trademark for the Champion brand in Europe, the Middle East and Africa.
Asics Signs Jarrion Lawson
Asics America Corporation signed college sprinter and long jump phenom Jarrion Lawson to its roster of elite athletes.
A Look at 2017 Street Style at the Agenda Show
The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]
Survey: Most Girls Feel They Do Not Belong in Sports
Data from the most recent Always Confidence & Puberty Survey, shows that by the end of puberty, half of girls surveyed (51 percent) will have quit sports.
Tasc Supports Female Athletes in 50 Peaks Challenge
Tasc Performance will support Melissa Arnot and protégé Maddie Miller as they set out on a Challenge to summit the 50 Peaks of the United States in 50 days.
MLB Names Official Bat Sensor Partner
Blast Motion, a Carlsbad, CA company focused on innovating advanced sensor-based motion capture and swing analysis entered a multi-year deal making it the Official Bat Sensor Technology of Major League Baseball.
Dick’s SG Acquires Sports Authority Name
Dick’s Sporting Goods purchased the Sports Authority’s brand name and other intellectual property at a bankrtuptcy auction.
Puma to Sponsor Ballerinas in NY City Ballet Partnership
Puma signed a nontraditional sports partnership with the prestigious New York City Ballet (NYCB), one of the foremost dance companies in the world, as their official off-stage active wear partner. This new alliance furthers Puma’s commitment to and efforts within the women’s training category as well as in the arts and culture arena. Beginning in […]
Active Wear Replaces Swimsuits in Miss Teen USA Pageants
An athletic wear competition will replace the swimsuit portion of the Miss Teen USA pageants, run by Miss Universe.
Fleet Feet Celebrates 40th Anniversary at Annual Franchise Conference
Fleet Feet Sports held its annual National Franchise Conference in Huntington Beach, Calif. June 19-24. The event saw close to 800 attendees over six days and included.
Majestic Athletic Sets Marketing Push for 87th MLB All Star Game
Majestic Athletic, the official uniform provider of Major League Baseball, will deploy three key marketing thematics to connect fans during of MLB All-Star week in San Diego. The themes are “My All-Star”, “Salute to the Military”, and “San Diego Sun & Surf Lifestyle.”
5.11 to Sponsor Reebok CrossFit Games
5.11 Tactical has signed on as the official tactical gear sponsor of the 2016 Reebok CrossFit Games July 19-24 in Carson, CA.
B.U.M. Equipment to Relaunch
B.U.M. Equipment, the California lifestyle brand popular in the 80’s and 90’s, will be relaunched this fall as part of a celebration of its 30th anniversary.
