SGB Update Sports & Fitness

Outdoor Gear Canada to Distribute Marzocchi

Fox Factory Holding Corporation and Outdoor Gear Canada (OGC) have reached a multi-year distribution agreement making OGC Marzocchi’s exclusive distributor for Canada.

Salewa Honors Winter 2015/16 Reps

Salewa North America, which distributes the Dynafit, Salewa, Wild Country and Pomoca brands in the United States and Canada, announced it’s sales rep awards.

Reebok Encourages New Yorkers to CrossFit for Lunch

Reebok last week encouraged New Yorkers to put their out-of-offices on and hit the gyms at lunchtime with a fitness offer that encouraged physical activity to break up the work day. The fitness brand put on challenges at set CrossFit boxes throughout Manhattan.

Adidas Group Divests Mitchell & Ness

The Adidas Group entered into a definitive agreement to sell its Mitchell & Ness business to a newly formed entity primarily owned by Juggernaut Capital Partners.

Mission Athletecare Opens Performance Lab

Mission Athletecare, the maker of thermoregulation products, announced the funding of a state-of-the-art thermoregulation performance lab at the University of Connecticut’s Korey Stringer Institute.