Majestic Athletic, the official uniform provider of Major League Baseball, will deploy three key marketing thematics to connect fans during of MLB All-Star week in San Diego. The themes are “My All-Star”, “Salute to the Military”, and “San Diego Sun & Surf Lifestyle.”
“My All-Star” will focus on MLB All-Star players and is an extension of the Majestic 2016 “My Team My Colors” Cool Base Jersey Campaign that represents creative expression and color choice. The All-Star jerseys expand Majestic’s season-long uniform story with Home Run Derby jerseys that pay homage to the styling and colors of the classic Padres jerseys of the 70’s-80’s. Players will wear the new Flex Base Uniform System featuring a CFX™ All-Star Game sleeve patch and MLB batter silhouette during the All-Star Game. Added decorative jersey features include the individual player’s signature and stars representing his number of All-Star Game appearances.
Majestic’s “Salute to the Military” is a celebration of San Diego’s rich naval tradition and distinction of serving as the largest military community in the world. Through the assistance of the Padres and its Military Affairs Advisor JJ Quinn, Rear Admiral US Navy (Ret.), Majestic will operate a “Pop-Up Shop” on the flight deck of the USS Midway from July 6th-8th. In addition, Majestic will be donating exclusive military-themed All-Star tees to several local military bases, including Camp Pendleton and Naval Base Coronado. “The Padres are proud to work with companies that share our commitment to our service members, veterans and their families,” said Rear Adm. Quinn. “We appreciate the role Majestic Athletic plays, not only during the All-Star Game, but also through its longstanding support of our military outreach efforts.”
The “San Diego Sun & Surf Lifestyle” platform captures the essence of its surf, beach, and outdoor activity through fabric, fashion and specialized graphics. The product offering and signage packages inspire consumers to embrace the city’s culture and celebrate the MLB All-Star Game through signature San Diego styled MLB product.
“We are positioned to provide fans the opportunity to connect with Majestic and Major League Baseball with a unique and immersive All-Star experience,” said Jim Pisani, President Majestic Athletic. “Fans enjoy the All-Star Game and accompanying celebration. And San Diego is as good as it gets for a host city.”
The Majestic Fan Fest Store (nearly 8,000 square feet) will serve as the anchor to energize fans, engage consumers, and present a broad range of All-Star apparel. Activities such as player appearances, iTOUCH Photo Kiosk, Selfie mirror, Social Lounge, Hologram Station, and guest appearances by DJ Fresh will keep the shopping experience interactive.