SGB Update Sports & Fitness

Pou Sheng to Begin Reporting in RMB

Pou Sheng International Holdings Limited will begin presenting its financial results in the remnimbi (RMB) rather than the dollar to eliminate distortions cause by currency translation.

New IOC Athletes’ Commission Head Elected

American ice hockey Olympic champion Angela Ruggiero was elected as the new chair of the International Olympic Committee (IOC)’s Athletes’ Commission.

LifeStraw Provides Water Purifiers to Brazil

LifeStraw has established The Brazil Project to address the more than 34 million Brazilians and 75 percent of rural schools that don’t have access to safe water.

Fabletics Debuts Kate Hudson Commercial

Fabletics, the activewear line co-founded by Kate Hudson, released a new commercial that features Hudson both in front of and behind the camera.

Modell’s Hires Advertising Agency

Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.

McDonald’s Markets Activewear Tracksuit

McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.

Jarden Outdoor’s Organic Sales Flattish in Q2

Newell Brands Inc.’s reported organic sales at the former Jarden Outdoor Solutions segment grew a mere 0.5 percent in the second quarter with growth in Pure Fishing largely offset by weather related declines at winter sensitive businesses such as K2 Sports, Volkl and Marker.