SGB Update Sports & Fitness
Glukos Signs Skateboarding Legend Steve Caballero
The Glukos Company Inc., the all-natural sports nutrition company, expanded its roster of brand ambassadors into the action sports arena by signing a professional skateboarding pioneer, Steve Caballero.
Dick’s Sporting Goods Grit Before Gold Tour Brings USA Athletes to Meet Local Youth
Dick’s Sporting Goods (NYSE: DKS) released the dates of its “Grit Before Gold Tour,” which will make various stops in more than 25 states.
Research Condemns Fitbit Over Heart Rate Accuracy
Researchers at California State Polytechnic University, Pomona, released findings that purport Fitbit technology PurePulse does not accurately record heart rate, and is therefore unreliable in tracking moderate to intense exercise.
Topgolf Ohio Prompts More Job Opportunities
Topgolf is in the works to open its 27th location in West Chester come late July 2016. Approximately 450 new jobs for the new site have been posted online, and auditions will begin in May and June 2016.
United Sports Brands Signs NFL Pro Jamaal Charles Across Three Brands
Shock Doctor and McDavid signed NFL All-Pro running back Jamaal Charles, extending his partnership to three USB names, after being a Cutters ambassador for the past two years. This makes Charles the first NFL ambassador to partner with all three brands.
Blink Fitness Opens New Queens Location
Blink Fitness, a gym with more than 50 locations throughout New York and New Jersey, will open the doors to its newest location at 56-02 Roosevelt Ave. in Queens on May 25, 2016.
Sport Casuals and Arnold Palmer Ink Sports Apparel Licensing Deal
Sport Casuals, which specializes in golf, tennis, running and fitness apparel, signed a new licensing agreement with Arnold Palmer Enterprise to benefit Arnie’s Army Charitable Foundation.
NFL Picks City of Angels for Super Bowl LV
The National Football League (NFL) selected the Los Angeles region to host Super Bowl LV.
K-Swiss Partners With Digital Learning Platform
K-Swiss has partnered with digital learning platform Skillshare to bring its program, ‘The Board’ to the public.
Vibram Sponsors Cotopaxi Questival Boston
Vibram is sponsoring the Cotopaxi Questival Adventure Race in Boston to celebrate the 10th anniversary of the launch of its iconic Vibram Five Finger articulated toe shoes.
Adidas Signs Houston Texans Wide Receiver DeAndre Hopkins
Adidas announced a multiyear partnership with Houston Texans Pro Bowl wide receiver DeAndre Hopkins.
Adidas Speedfactory to Begin Large-Scale Production in 2017
Adidas announced that it would resume production of shoes in Germany more than 20 years after it stopped making them in its home country. Its new “Speedfactory” will use robots, as opposed to the manual process the company employs in its manufacturing hubs in Asia.
GoPro and Red Bull Form Exclusive Global Partnership
GoPro and Red Bull formed a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.
Sports Authority’s GOB Sales Start Thursday
Liquidators will begin going-out-of-business (GOB) sales Thursday at the remaining 321 Sports Authority stores not already being liquidated.
Varsity Brands Honors High School Leaders
Varsity Brands, the parent of Herff Jones, BSN Sports and Varsity Spirit, hosted its inaugural Varsity Brands School Spirit Awards in Orlando, FL on April 30 to recognize standout educators, teaches, coaches and students.
