Fabletics, the activewear line co-founded by Kate Hudson, released a new commercial that features Hudson both in front of and behind the camera.

This latest commercial was conceived by Hudson and features a homemade, Instagram-style approach told through the Fabletics lens. This new 30-second spot debuted on-air August 1, 2016. Many scenes were filmed using Kate’s iPhone, marking the first time Fabletics has used a mobile device to produce a brand advertisement.

Launched in 2013, Fabletics creates a wide range of activewear styles, from gym and street clothing to loungewear and high-fashion pieces.