Shock Doctor announced an official relationship with the American Association of Orthodontists (AAO) in order to encourage mouthguard adoption among young athletes.

Despite the risk of orofacial injuries related to youth sports, mouthguard adoption remains low, with 67 percent of parents who responded to an AAO survey stating their child does not wear a mouthguard.

As part of the multi-year agreement, Shock Doctor will use the AAO logo on designated retail packaging and point of sale displays. “The health and safety of athletes, especially at the youth level, is our top priority across all our brands,” said Tony Armand, CEO of United Sports Brands, Shock Doctor’s parent company.