Omeals, an outdoor foods brand, has selected Momentum Media PR as its public relations agency of record.

Starting immediately, Momentum will work with the Omeals team to build brand awareness and strengthen media presence across traditional, digital and social channels.

“What initially impressed us most about Omeals is their use of premium ingredients, which changed our perception of outdoor foods and how they taste,” said Alycia Cavadi, founder and principal of Momentum Media PR. “By offering easy meal options that have the same tastes and flavors found in home-cooked meals, Omeals has leveraged the ingenuity of their brother brand, XMRE, to improve how we eat outdoors.”

“We chose Momentum Media PR as our public relations agency of record because of their successful track record in bringing brands to market,” said Omeals founder Saul Mishkin. The Momentum team has a strong presence in the outdoor space and their understanding of the crossover between the outdoor and active-lifestyle markets will be key to our brand as we continue to grow. We look forward to our journey with the Momentum team.”