SGB Update Sports & Fitness
Strava And New Balance Introduce Back Half Challenge
Runners who complete the second half of a race faster than the first half and share it on Strava during the two-month campaign will receive a free pair of New Balance running shoes.
Newton Running Athletes Take On Extreme Endurance Races
Brenda Guajardo will race in Greece’s 153-mile Spartathlon and Harvey Lewis will tackle the Gobi Trail Ultra, China’s first super ultra-distance event.
PHIT America Grants Got 50,000 Kids Moving In 2016
Program highlights included doubled child activity levels, adding an average of 85 minutes of physical activity per child.
Hoka One One To Sponsor Dallas Marathon
Hoka becomes the official footwear partner of the 46th BMW Dallas Marathon, Half Marathon and Behringer Relay.
Giant Snags Profitability Award At Interbike
The award, which is made by the National Bicycle Dealer Association, measures a bike brand’s initial mark-up, inventory turns and realized profit margins.
Nike Hosts Special Olympics Oregon Youth Games
The 10th anniversary of the event drew over 500 participants and Nike-sponsored athletes, including Olympic medalists Galen Rupp and David Boudia.
Salming Signs Top Tier Squash Player
The Swedish squash brand signed Ramy Ashour to a collaboration that involves the Egyptian squash player wearing Salming shoes and apparel.
NCAA Women’s Basketball Coach To Release Book
Veteran Division I women’s basketball coach Pam Borton will release a book that focuses on what it means to be a leader in women’s sports.
Performance Bicycle Named Omni-Channel Leader
Performance Bicycle has been acknowledged as Best Omni-Channel Retailer by Interbike.
Nike Golf’s White Horse
As Nike looks ahead to grow its golf business and drop its equipment, who will be enlisted to boost the brand?
Herbalife Joins Special Olympics For Fitness Collaboration
The $1 million partnership will support the organization’s fitness programming around the world, focusing on increasing physical activity and improving nutrition and hydration.
Goodlife Fitness Plots Large Expansion
Canadian fitness club chain Goodlife Fitness will hire 600 new associates, open 15 clubs and add a 60,000-square-foot home office in London, Ontario by the end of August 2017.
SilvaClean Deal Adds Antimicrobial Treatment To NCAA Uniforms
Cal Poly San Luis Obispo and Applied Silver agreed to a multi-year commercial arrangement that will see the University’s NCAA athletics program use the textile protection system to protect all team uniforms, practice clothing and locker room textiles from bacteria.
Raceday Rentals Expands Bicycle Rental Fleet
Raceday Rentals currently owns and rents more than 100 road and triathlon bicycles and has plans to expand its fleet to 200 bicycles by mid-summer 2017.
Whistle Sports Partners With NFL
The partnership will create and distribute original NFL-themed social media content aimed at millennial fans.
