SGB Update Sports & Fitness
Under Armour And Maple Leafs Launch Bantam Hockey Contest
Bantam hockey teams in the province of Ontario can register to compete in a series of on- and off-ice challenges to earn their spot in the Armour Cup, a regulation game at Air Canada Centre.
Sidelines Sports Named Exclusive Canada Distributor Of Fresh Mitts
Fresh Mitts Inc. entered into its first Canadian distribution partnership with Sidelines Sports.
Crunch Franchise To Open In Charleston, SC
The three co-owners John Freeland, John Wright and Phil Yun, bring with them decades of business and management experience in the fitness industry.
NRF Sees 3.6 Percent Gain In Holiday Sales
The National Retail Federation expects sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6 percent to $655.8 billion — significantly higher than the 10-year average of 2.5 percent and above the seven-year average of 3.4 percent since recovery began in 2009.
Deckers Brands Joins UN Global Compact
The United Nations Global Compact is the world’s largest voluntary corporate citizenship initiative.
Equinox Sets Fall Symposium To Boost Furthermore
Equinox, the luxury health club company, will hold a Fall Symposium this year to celebrate its 25th year of operation.
Hoka One One Runner Sets Grand Canyon Record
Jim Walmsley set a new Fastest Known Time on the 42-mile route from the South Rim to North Rim and back.
UFC Gym Opens In Greenville, SC
UFC Gym will open its first South Carolina location in Greenville on October 8, 2016.
Under Armour’s App Empire Gains Mindbody Power
Under Armour entered a partnership with California-based Mindbody, a cloud-based business management software company for the wellness industry, to enhance UA’s nutrition-tracking MyFitnessPal with class buying capabilities.
PHIT America Backs Benefits Of Morning Exercise
The results of a study conducted by PHIT America with students in Naperville, IL revealed math and reading test scores are better after a P.E. class.
Asics Tiger Gets A New Logo And Store
Asics Corporation reinvented the “Asics Tiger” brand logo, to debut in advertisements and web content for the autumn and winter seasons.
Altra Athlete First To Ski Hardrock 100 Course
Altra Footwear’s elite athlete Jason Schlarb starred in the short documentary film “Skiing the Hardrock 100,” highlighting his journey to become the first person to ski the Hardrock 100 course.
Is Callaway Golf Looking To Rap For Revival?
Callaway Golf released a 10-minute docu-style short film called Golf Lives, which followed American rapper Scarface (Brad Jordan) through his iconic career in the music space and hobby of teeing off.
NFL Approves Riddell For Alternate Licensed Helmet
The National Football League (NFL) approved Riddell’s new helmet design as an alternate for licensed collectible helmets.
