Under Armour (NYSE:UA, UA.C) partnered with photographer Christin Rose, founder of the She Plays We Win project, which celebrates the confidence that young girls build through sports.
To kick-start the partnership, Under Armour launched a limited edition She Plays We Win apparel and accessories line, available on UA.com.
Through Rose’s photography of young female athletes in action, Under Armour’s collaboration with She Plays We Win also strives to tell a visual story, underlining the confidence and strength that sports provide for girls worldwide. Rose’s photography will be integrated into Under Armour’s seasonal shoots and featured on UA.com and across digital media.
“Under Armour understands the power of sport, particularly among youth, and we are committed to ensuring that girls around the world know that the Under Armour brand supports them in their athletic journey,” said Attica Jaques, VP of brand marketing, Under Armour. “We are excited to team up with the She Plays We Win movement to help shine the light on every girl, in every game, in every corner of the world.”
“She Plays We Win acts as a rally cry for fierce girls to share their love of sport and build each other up in a positive, competitive environment. I am both proud and honored to partner with Under Armour, highlighting girls in sport, as they are each individually talented, fearless, and have big ideas for the future,” said Christin Rose.
Under Armour’s collaboration with She Plays We Win stands as a unified effort to champion the confidence, teamwork and tenacity that sports provide young girls.
Photo courtesy Christin Rose