The National Sporting Goods Association (NSGA) will feature new sporting goods products at the NSGA Innovations Arena to be held during the 53rd Annual Management Conference and 19th Annual Team Dealer Summit.

The NSGA Innovations Arena gives both new and established companies the opportunity to showcase a new sporting goods product to attendees at the event. New companies with a new product ready for market can participate in the NSGA Innovations Arena through an application and selection process. Applications are now being accepted and can be completed online at

As an added benefit to sponsorship, established sporting goods manufacturers may promote a new, innovative product at the Conference & Summit. Companies interested in sponsoring the event should contact Julie Pitts, NSGA Business Development Director, at

“The NSGA Innovations Arena connects new and existing companies with innovative products to industry executives and decision makers,” commented Matt Carlson, NSGA president & CEO. “We recognize that innovation is a vital part of the industry and that new products are a lifeline to continued success. The NSGA Innovations Arena is the ideal showcase.”

The NSGA Innovations Arena will be open throughout the Conference & Summit to provide attendees the opportunity to experience interactive demonstrations and to ask questions.

The 53rd Annual Management Conference & 19th Annual Team Dealer Summit will be held at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch, May 21-24, 2017. During the event, Larry Aasheim, retired president of Universal Athletic, and Kevin Plank, CEO and founder of Under Armour, will join the iconic list of more than 160 men and women in the Sporting Goods Industry Hall of Fame. For more details on the Management Conference & Team Dealer Summit, visit: