SGB Update Sports & Fitness
State Of Obesity Report Says Community Is Key
The State of Obesity: Better Policies for a Healthier America 2016 was released by the Trust for America’s Health and the Robert Wood Johnson Foundation. The annual report is regarded as one of the nation’s most comprehensive documents on the current state of the U.S. obesity epidemic.
Tommy Bahama, NFL Reignite Co-Branded Line
Tommy Bahama and the NFL reignited their partnership for the fourth year on an officially licensed collection of premium sportswear for the 2016 football season.
Quest Nutrition Enlists Billboard Hitmaker For Campaign
Quest Nutrition has partnered with 10-time Billboard #1 hitmaker, Bonnie McKee, to tease the debut of its new Quest Bar flavor.
Study: Can Exercise Offset Cancer?
Exercise may just be the miracle pill for cancer and cardiovascular disease associated with alcohol-intake, according to a new study published in The British Journal of Sports Medicine on August 31, 2016.
Ugg Brings Back Tom Brady In Fall Ad Campaign
Ugg ambassador and NFL MVP Tom Brady will be featured in a new fall campaign for Ugg For Men (a division of Deckers Brands, NYSE: DECK).
Ultramax Sports Converts To Fleet Feet Sports
Specialty running retailer Ultramax Sports is being converted into a Fleet Feet Sports.
Buff Signs Ultra Runner Wardian To U.S. Team
Buff, Inc., the U.S. subsidiary of Buff, creators of versatile performance headwear, added ultra runner Michael Wardian to its ambassador team.
Sports Direct International To Appoint Worker To Board
The United Kingdom largest sporting goods retailer divulged the move at its annual meeting, where 53 percent of shareholders voted against re-electing its chairman.
Rihanna’s Puma Collection Launches With Pop Up Shops
The pop ups are located in New York at 125 West 33rd Street and Los Angeles at 8380 Melrose Avenue.
Will Core Runners Buy The Nike Apple Watch?
The Apple Watch Nike+ pairs Nike Sport Bands with Apple Watch Series 2.
Newell-Jarden Synergies Accruing Fast
Cost synergies from the merger of Newell Rubbermaid Inc. and Jarden Corp. will be closer to the high end of the $50-to $80-million range forecast for this year.
Under Armour Launches Cam Newton Campaign
The spot is part of its “It Comes From Below” series that also featured executions featuring featuring MVP Bryce Harper and one focused on UA Running.
Mizu Creates European Subsidiary
Mizu, producer of vacuum insulated drinkware, singed a partnership agreement with its two largest European distributors. Under the agreement, Mizu formed Mizu Europe B.V., a wholly owned subsidiary of Mizu, Inc.
Microban Expands Testing To Non-Partners
Microban International Ltd., the global leader in odor control and antimicrobial solutions, expanded its Microban Microbiology Testing Services to non-partners.
GracedByGrit Signs San Diego Retail Partner
GracedByGrit, the women’s athletic apparel company, partnered with its first run specialty account, Movin Shoes, to cater to runners and active women across San Diego.
