SGB Update Sports & Fitness
Adidas Now Includes Boost Technology In Football Boot
Adidas Football released a branded film supporting the launch of Adidas’ new Red Limit collection, which features the new ACE17+ PureControl (aka the first time Adidas’ Boost technology has been included in a football boot).
Life Time Holds Fifth Annual Commitment Day 5K
New for 2017, a Virtual 5K is available to anyone in North America to “start the year on the right foot by marking their pledge with action toward a year of better health.”
L Catterton Invests In Pinarello Holding
Fausto Pinarello maintains a minority – although significant – stake.
Basketball Hoops Project To Premiere At NBA All-Star Game
Slam Magazine will help showcase Rob Hammer’s photography series “The Basketball Hoops Project” that was inspired by Larry Bird’s childhood hoop.
SFIA Sports Tech Conference Returns To CES
The Sports Tech Conference, presented by the Sports & Fitness Industry Association (SFIA), at CES 2017 will feature; NFL Hall of Famers, Warren Moon and Ronnie Lott; Olympic Gold Medalist, Nathan Adrian; Microsoft Corporate VP and Chief Evangelist, Steve Guggenheimer; and Executives from ESPN, BMW and Amer Sports.
USA Cycling Updates Policy For 2017
One of the most noticeable changes members will see is tiered Race and Ride Membership models, which offer more options to choose from.
Planet Fitness Appoints Dunkin’ Donuts Exec To SVP Of Franchise Operations
Bode joins Planet Fitness from Dunkin’ Brands where he held various senior leadership positions, most recently serving as the regional vice president of Dunkin’ Donuts Northeast.
Kyrie Irving Stars In Kids Foot Locker Campaign
The 30-second spot titled “Not So Different” promises to “leave kids imagining themselves as their favorite athlete.”
Dassler Rivalry To Hit The Silver Screen
Fortitude International has acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.
Fitbit, Garmin Lead Fitness Wearable Gains In Q3
Fitbit, Garmin and Samsung delivered double-digit global gains in the third quarter while Apple suffered a steep decline, according to the latest findings from International Data Corporation (IDC).
Tyr Signs Olympian Jacob Pebley
Tyr Sport signed the fifth-place finisher in the 200m backstroke at the 2016 Olympic Games in Rio de Janeiro, Brazil to its roster of sponsored athletes.
North Face Names Winner Of The Never Stop Exploring Award
Baton Rouge-based Varsity Sports was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Adidas Earns Top Marks For LGBT Equality
Adidas received a score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
Puma Signs Marc Bartra
The Spanish International who signed for Borussia Dortmund this summer will wear Puma EvoPower boots.
Asics To Replace Adidas As IAAF Sponsor
Asics formed a multi-year partnership with the top global track and field governing body.
