Planet Fitness Inc. (PLNT), a high-volume low-price franchise of fitness clubs, appointed Bill Bode (pictured right) as SVP of franchise operations. In this position, Bode will oversee operational performance and ongoing franchisee support.
Bode joins Planet Fitness from Dunkin’ Brands where he held various senior leadership positions; most recently he served as the regional vice president of Dunkin’ Donuts Northeast, where he was responsible for the operations of more than 2,600 Dunkin’ Donuts restaurants in the region, more than 300 franchisee groups and the field operations team. Prior to joining Dunkin’ Brands, he was a Dunkin’ Donuts franchisee in Richmond, VA.
“Bill’s extensive experience brand building as both a franchisee and franchisor will be extremely valuable as we continue our strategic expansion across the U.S. and beyond,” said Chris Rondeau, CEO, Planet Fitness, Inc. “Supporting our franchise partners and providing an exceptional member experience in our stores is paramount. Bill’s leadership and deep understanding of franchise operations make him a strong addition to the Company, and I am thrilled to welcome him to our leadership team.”
“I am honored to be joining Planet Fitness at such an exciting time in its growth and momentum,” said Bode. “I look forward to working hand in hand with our franchisees, and club and corporate team members, to help propel the growth of the Planet Fitness brand.”
Photo courtesy Planet Fitness