SGB Update Sports & Fitness

Sports Direct To Sell Dunlop Brand
The divestment of the Dunlop business is in line with Sports Direct’s “stated aspiration to become the Selfridges of sports retail, including its renewed focus on its core U.K. business and the development of its relationships with third-party brands.”
Concept III Partners With Bolger & O’Hearn For New Waterproofing
New technology promises a more environmentally friendly, non-fluorocarbon waterproofing technology.

Reebok Stands Behind Ronda Rousey
Reebok offered a vote of confidence to Ronda Rousey following her shocking loss in just 48 seconds on Friday to bantamweight champion Amanda Nunes.

SquadLocker Sets Aggressive Expansion Plans
The provider of customized team apparel is actively recruiting to fill multiple shifts and is quadrupling its investment in production equipment to keep up with record demand.

PXG Signs Top Women’s Golfer Lydia Ko
PXG (Parsons Xtreme Golf) signed Lydia Ko, the top-ranking women’s golfer, to an endorsement deal.
Obituary: Boxercraft’s Tod Rastello, 54
The vice president of sales at Boxercraft Inc. passed away on December 3, 2016, of pancreatic cancer at age 54.
Warm Weather Impacts Sales In Last Week Of December
Warmth was focused in the interior, as the East South Central and West South Central regions had their warmest end to December since 1996.
ICSC Sees 16-Percent Holiday Gain
Of those who bought items online from a retailer with a physical store and picked up in-store, 61 percent made an additional purchase in-person (75 percent of Millennials).

Brooks Running Athlete Nick Symmonds Announces Retirement
Nick Symmonds will retire from track & field after his 2017 season.

Srixon, Cleveland And XXIO Golf Unveil 2017 Player Signings
New and re-signed players for 2017 tours.

CEP Appoints Former Fleet Feet Executive As SVP
The compression brand said the former executive at Fleet Feet Sports was hired to further grow the CEP brand in the U.S.

Equinox Swaps Narcissism For Personal Exploration
The brand is being shaken up with a 2017 advertising campaign that re-envisions the theme of “Commit to Something” as an “intimate, provocative and deeply moving exploration of personal identity” … instead of an external look.

Motiv Trades Wrist Wearables For A Ring
The San Francisco-based developer of wearable technology is ditching popular wrist-worn devices and opting for a different approach: a fitness ring.
Rabbit Adds Marathoner Lauren Jimison To Pro Team
Jimison holds a PR of 2:33:20 at her signature distance, a mark she will work to lower this season as she targets the USATF Marathon Championships.
CKO Kickboxing Founder Shares Consumer Tips On Reaching Fitness Goals
CKO Kickboxing President and Founder Joseph Andreula shared his three tips for fitness-minded consumers to achieve their New Year goals.