SGB Update Sports & Fitness
Nike Celebrates Native American Heritage Month
In the past, N7 collections have been designed to embody the capacity of sport to encourage resilience against adversity. Through its ambassadors, including lacrosse player Lyle Thompson, basketball guard Jude Schimmel and musician and dancer Taboo, N7 seeks to inspire new generations to represent their culture and use sport as a positive agent for change.
Hyperwear Dubbed Camp Gladiator Games Title Sponsor
The CG Games are a competitive fitness event where athletes from across the U.S. compete to call themselves the CG Games Champion. This year’s finals will be held November 12 at The Circuit of the Americas in Austin, TX.
Torque Fitness Hires Former Precor, Nautilus Talent To Sales Manager
Industry veteran Tim Block will serve as national accounts sales manager, where he will serve existing accounts and continue developing direct sales with new business.
Fitness Connection Begins Aggressive Growth With Austin Gym
Fitness Connection, a full-service health club, opened its first location in Austin, part of an aggressive growth strategy that includes new locations in Texas, Nevada and North Carolina.
PGA Tour Superstore Opens Houston Location
The 45,500-square-foot location at the Portofino Shopping Center was formerly occupied by Sports Authority.
Adidas Files Claim Against FC Barcelona’s Seven-Stripe Trademark
In an opposition document filed with the U.S. Patent and Trademark Office (USPTO), Adidas claims FC Barcelona’s seven-stripe trademark “incorporates parallel stripes in a manner confusingly similar” to Adidas’ three-stripe mark.
Saucony Launches Personalized Training App ‘Stride Lab’
“To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” said Spencer White, head of the Saucony Human Performance & Innovation Lab.
Buff Renews Pacific Crest Trail Association Partnership
For the third year, the performance headwear company will support the PCTA’s mission of protecting, preserving and promoting the Pacific Crest National Scenic Trail.
SABG Acquires Twin City Knitting
Founded in 1961, Twin City Knitting, based in Conover, NC, is a designer, manufacturer and wholesaler of performance athletic socks, predominantly serving the team sports market.
Zamst Renews Partnership With PGA Star Scott Langley
Zamst, a global leader in high-performance sports injury prevention and protective equipment, renewed its partnership with pro golfer Scott Langley as his performance compression and bracing support provider.
Foot Locker And Asics Announce Winner Of Running Film Contest
The national contest invited filmmakers to capture inspirational running stories.
Fanatics Becomes Retail Partner For The Atlanta Falcons
Fanatics signed on as the official multichannel retail partner Mercedes-Benz Stadium, home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United FC.
Ankles For Life Program Aims To Prevent Injuries
The Illinois Athletic Trainers Association and physicians at Midwest Orthopaedics at Rush, concerned by the rising number of ankle injuries in athletes of all ages, have created a prevention program.
Dragon Names Jim Flanagan As Region VP Of Sales
The action sports eyewear brand named Jim Flanagan as its new region vice president of sales for the U.S.
Callaway Golf Lifts Guidance As Q3 Beats Plan
The quarter was marked by a 6.9 percent increase in net sales, continued benefits from its operational improvements and a lower-than-expected net loss.
