SGB Update Sports & Fitness

Sports Direct To Sell Dunlop Brand

The divestment of the Dunlop business is in line with Sports Direct’s “stated aspiration to become the Selfridges of sports retail, including its renewed focus on its core U.K. business and the development of its relationships with third-party brands.”

Reebok Stands Behind Ronda Rousey

Reebok offered a vote of confidence to Ronda Rousey following her shocking loss in just 48 seconds on Friday to bantamweight champion Amanda Nunes.

SquadLocker Sets Aggressive Expansion Plans

The provider of customized team apparel is actively recruiting to fill multiple shifts and is quadrupling its investment in production equipment to keep up with record demand.

ICSC Sees 16-Percent Holiday Gain

Of those who bought items online from a retailer with a physical store and picked up in-store, 61 percent made an additional purchase in-person (75 percent of Millennials).

Equinox Swaps Narcissism For Personal Exploration

The brand is being shaken up with a 2017 advertising campaign that re-envisions the theme of “Commit to Something” as an “intimate, provocative and deeply moving exploration of personal identity” … instead of an external look.

Motiv Trades Wrist Wearables For A Ring

The San Francisco-based developer of wearable technology is ditching popular wrist-worn devices and opting for a different approach: a fitness ring.