SGB Update Sports & Fitness
Sharapova’s Comeback Is Set
Porsche released that Sharapova will return to the competitive sport on April 26 at the Porsche Tennis Grand Prix.
Nike Names FKA Twigs Creative Director Of Spring Campaign
FKA Twigs is the creative director of its NikeWomen Spring Zonal Strength Tights campaign.
CrossFit Founding Athlete Launches Fitness Program
Greg Amundson launched his fitness program, Firebreather Fitness, designed to encompass physical, mental and spiritual fitness.
Fitbit Seals Integration Deals With Three Fitness Brands
Fitbit users will now have access to Habit, Peloton and VirZoom features.
MyLaps Appoints Managing Director Of Americas
MyLaps times competitive endurance events such as the Boston Marathon, Ironman Triathlon, Giro d’Italia, FIA World Touring Car Championship and more.
TheFitExpo 2017 Charts Record Attendance
The LA Convention Center saw 60,000 guests throughout the two-day event featuring top fitness brands and influencers.
Skechers Performance Returns As Chevron Houston Marathon Sponsor
Skechers Performance returns to Houston, TX on January 15, 2017 as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon.
POC Names Industry Vet North American Marketing Head
Mallory Burda brings experience from Smith’s cycling category and Specialized Bicycle Components.
Todd Spaletto Out As The North Face President
Spaletto, who held the role since 2011, likely took the bullet for a decline in sales.
Voit Corp. Enters Licensing Partnership With One Entertainment
Both companies will work together to develop a program in key categories including apparel, accessories, headwear, footwear, equipment and sporting goods.
Cole Haan Launches Studio-Inspired Line StudiøGrand
Along with studio-to-street footwear, the line includes a yoga mat and a Mountain Hardwear collaboration.
Speedo To Make Activewear For In And Out Of Water
The eco-friendly new workout collection is made for women to wear in and out of the water.
Crunch Opens Flatbush Brooklyn Club
Owner Assaf Gal brings with him years of experience in the industry, having opened the first Crunch in the Bronx and expanding with eight more locations in the coming years.
Zamst Renews Partnership With Two-Time Olympian
Runner Amy Cragg joins other athletes that have recently renewed their partnerships including NBA All-Star Isaiah Thomas, PGA Tour Member Scott Langley and Pro Hockey Star Ryan Getzlaf.
PGA Merchandise Show Expands Fitness Division
More than 75 golf fitness, sports performance and instruction companies will exhibit in the expanded area to showcase the newest products and services that are related to golf and the resort fitness industry.
