SGB Update Sports & Fitness
Epoch Lacrosse Partners With Indiana University
Epoch Lacrosse will be outfitting the Indiana University Men’s lacrosse team with its Integra Protective line of gloves, arm pads and shoulder pads for the 2017 season.
Puma Reels Big Sean From Adidas
Terms of the endorsement have not yet been released, however Big Sean is already showing pride for his new sneaker allegiance, wearing pumas in his new music video “Moves.”
Anytime Fitness Opens 100th U.K. Gym
The U.K. now becomes the fifth country with at least 100 Anytime Fitness gyms.
Stadium Goods Secures $4.6 Million In Equity Funding
The financing round was led by Forerunner Ventures (Warby Parker, Dollar Shave Club, Jet.com) and also includes The Chernin Group, among others. Mark Cuban is also a partner and advisor.
Bankruptcy Liquidation Sales Begin At McMaster Sports Ltd.
This Liquidation Sale includes a vast selection of all-mountain, twin tip, and cross-country skis, snowboards, boots, poles, bindings, winter and athletic clothing, running shoes and accessories.
True Fit Appoints Troy Brown As Chief Retail Officer
Prior to True Fit, Brown was acting vice president of North American sales at Demandware, which was acquired by Salesforce in July 2016.
Rabbit Signs Natasha LaBeaud Anzures
The distance runner has competed in the NCAA Championships, the Pan American Games and the IAAF World Cross Country Championships and has now set her sights on the World Championship qualifying standard for 10,000 meters.
Topgolf Adds Second Alabama Location
Located on the property being redeveloped into MidCity in Huntsville, the 53,000-square-foot location is expected to open in late December 2017 or early January 2018.
GoFundMe Acquires CrowdRise
CrowdRise is the fundraising platform for many of the top endurance events in the country, including the Boston Marathon, New York City Marathon, Chicago Marathon, Ironman and Tough Mudder.
CTS Partners With Pinarello
CTS, a premier endurance coaching and training camp company, signed a four-year partnership with world-class bicycle manufacturer Pinarello.
Callaway Golf Acquires Ogio For $75.5 Million
Ogio International Inc. designs and sells bags, accessories and apparel for the golf, lifestyle, motorsports and endurance categories.
Fabletics Hires New Chief Performance Officer
Fabletics promoted Ginger Ressler was appointed the brand’s newly created chief performance officer. She was formerly
Fabletic’s chief stylist and fitness expert.
Fabletics Reboots Brand Blog
Also being rolled out is a VIP Member Only section with access to exclusive content from Kate Hudson and interviews from wellness experts.
Who Are The Most Valuable Athletes On Social Media?
The top 10 most valued athletes on social media.
WISE Names 2017 Women Of The Year
WISE members across the country voted to award these honorees for their accomplishments and significant contributions to the business of sports.
