SGB Update Sports & Fitness
New Era Brings Back #CapsOn MLB Campaign
New Era partnered with Major League Baseball to bring back the #CapsOn campaign in time for opening day, April 3.
Virtual Running Coach Launches On Kickstarter
Shft IQ provides real-time coaching, full body metrics, 3D animations, coach reports, complete run stats and training drills.
Active Brands Gains FSN Capital IV As Investor
FSN Capital IV signed an agreement with Holta Invest to acquire a majority stake in Active Brands, a Nordic supplier of premium sporting goods brands including Kari Traa, Dæhlie, Bula and Sweet Protection.
SFIA Again Brings Out Stars To National Health Through Fitness Day
SFIA announced that Herschel Walker, Carl Lewis and Tommy John will be among the numerous athletes and sports legends attending its 18th annual National Health Through Fitness Day in Washington, D.C.
ProForm Campaign Features Teenage Basketball Phenom
In the video, Facer spins, dribbles and passes basketballs between his legs while jogging forward, backward and turning 360s on a treadmill.
Schutt Partners With Pro Gear Sports
The agreement will give the Schutt Sports network of team dealers access to Pro Gear Sports’ line of shoulder pads and accessories.
Polartec And Oiselle Take On The Speed Project
The Speed Project is an unsanctioned ultra-relay race that starts at Santa Monica Pier in Los Angeles and ends 344 miles later at the “Welcome to Las Vegas” sign on the strip.
Fanatics Expands Relationship With International Champions Cup
Building off of last year’s partnership, Fanatics will operate in-venue retail for all 12 matches taking place across the U.S., as well as powering the online tournament shop, icc.teamfanshop.com.
Nathan Signs Ultra Runner Hayden Hawks
At just 25 years old, Hayden is the youngest member of the Nathan pro team.
RYU Apparel Appoints Senior Vice President, Retail And Operations
Brett Pawson has experience in the athletic apparel space, including with Lululemon Athletica.
GoPro Sees Q1 Revenue At Top Of Guidance
GoPro Inc. estimated its first-quarter revenue would land at the top end of its forecast while announcing it would eliminate another 270 positions in another restructuring.
Rails-To-Trails Conservancy Kicks Off Spring Trail Season
RTC’s fifth annual Opening Day for Trails will take place on Saturday, April 8, 2017.
Safilo Group Q4 Operating Profit Slides
The parent of Smith Optics was hurt by the phasing out of its Gucci license.
Dick’s Sets Grand Opening Of Atlanta Location
Dick’s Sporting Goods will celebrate the opening of a new Dick’s Sporting Goods on Friday, March 31 at Perimeter Pointe in Atlanta, GA.
Rapha Kicks Off Monuments Cycling Fan Challenge
The performance cycling clothing company is challenging fans to predict the winning time of each of the races. Prizes include cycling holidays, Rapha Cycling Club kits, Rapha vouchers and more.
