Dick’s Sporting Goods will celebrate the opening of a new Dick’s Sporting Goods on Friday, March 31 at Perimeter Pointe in Atlanta, GA.

This will be the retailer’s 686th Dick’s store in the nation and 21st in the state of Georgia.

“We’re excited to expand our presence in Atlanta in the coming weeks,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, Dick’s Sporting Goods. “The love for sports and the outdoors in this area provides us with a great opportunity to serve residents in a way only we can. The new store will carry a wide range of apparel, equipment and accessories and offer top-of-the-line in-store services tailored to the needs of the community.”

The new location is the seventh former Sports Authority location that that company has converted and reopened as a Dick’s Sporting Goods this year. This store will feature athletic and outdoor apparel and the latest gear for team sports, fitness, camping, hunting and fishing. It will also include a new and improved footwear section designed to offer a broad selection of sports performance and casual footwear.

Dick’s has brought approximately 90 jobs to the community through the hiring of full-time, part-time and temporary associates for the store.

The store will host their grand opening celebrations from Friday, March 31 through Sunday, April 2. Customers will receive the chance to win great prizes throughout the weekend and meet special guest Atlanta Linebacker Deion Jones** on Saturday, April 1.