SGB Update Sports & Fitness

Pure Barre Adds Maria Menounos As Brand Ambassador
Menounos officially kicks off her partnership today to celebrate the launch of Pure Barre’s new class offering, Pure Empower.

Polygiene Names Commercial Operations Director For North America
Judd Salvas will be based in Park City, UT and is responsible for managing all commercial activities within North America.

Rossignol To Enter Mountain Bike Market In 2018
The North American collection for 2018 is scheduled to include 11 mountain bike models, including five full-suspension and six hardtail offerings across DH, enduro, trail and junior categories with 27.5 inch, 27.5 plus and 29 inch wheels.

Lake Tahoe Bike Share Gaining Momentum
The League to Save Lake Tahoe, part of Keep Tahoe Blue, initiated the program as part of its campaign to test transportation solutions to reduce pollution from auto traffic at the world-famous alpine lake.

Item Of The Day: Suunto Spartan Sport HR Gold
The watch automatically monitors your daily activity. You can check your daily step count and calorie consumption, set your daily targets, as well as track weekly averages.

Acushnet’s Q2 Earnings Climb 21 Percent
Acushnet Holdings Corp. reported earnings climbed 21.2 percent in the second quarter despite a 7.6 percent revenue decline. The parent of Titleist and FootJoy maintained its earnings guidance for the year but slightly lowered its sales outlook.
Hibbett Sports Names James Hilt To Board
James Hilt has been executive vice president, chief marketing officer and e-commerce at Express Inc. since March 2016.

Antigua To Provide Team USA Uniforms At 2017 Solheim Cup
The designer and marketer of lifestyle and golf apparel under the Antigua brand was named provider for Team USA’s uniforms at the 2017 Solheim Cup.

Xenith Teams Up With Helmets To Heal
Since 2016, H2H has donated $25,000 worth of Xenith football helmets to teams in need and aims to provide $100,000 in equipment over the next three years.

Shock Doctor To Sponsor Field Hockey Star
Shock Doctor, the leader in mouthguards, announced a partnership with women’s field hockey star Lidewij Welten.

Vista Outdoor Q1 Exceeds Wall Street’s Targets
Vista Outdoor Inc.’s earnings and sales dropped in its fiscal first quarter, but results exceeded Wall Street’s expectations and the company reaffirmed its guidance for the year.

Foot Locker Launches Campaign Featuring DeMarcus Cousins And Ndamukong Suh
The spot, titled “Make an Impression,” highlights two athletes who have not always made the best impressions in their respective sports.

Inov-8 Adds Brendan Murray As Sales And Marketing Manager
In his new role, Murray will lead Inov-8’s U.S. sales and marketing teams
Iconix Brand Group Lowers Full Year Outlook
Iconix Brand Group reported second-quarter revenue excluding divested brands was down 7 percent, an improvement from the first quarter. But the company reduced its guidance for the year due to the timing of certain new initiatives, the transition of certain licensees, and the deconsolidation of the Southeast Asia joint venture

Own The Gridiron With These Outrageous New Cleats
Top-tier shoe brands drew inspiration from Von Miller, Russell Wilson and Cam Newton for a fresh crop of eye-catching footwear.