SGB Update Sports & Fitness
Jabra Addresses Government Pain Points with New Public Sector Program
Jabra, the maker of wireless headphones, announced the expansion of its Public Sector business in North America and the hiring of an industry veteran to oversee this initiative; Cheryle Walline.
Wiivv Wearables Becomes Official Insole Of 2017 Timex Multisport Team
Wiivv is supporting the global triathlon team financially and with Custom Fit 3D Printed Insoles for all of the athletes’ training, racing and recovery needs.

Under Armour Brings Back Stephen Curry Asia Tour
This year’s tour stops in Beijing, Chengdu, Hangzhou and Seoul while also featuring his brother, and Dallas Mavericks point guard, Seth Curry.

Fitbit Study Shows Heart Rate-Tracking Devices Track Sleep
Fitbit said an internal study, which was scored independently by polysomnography technicians, has validated the ability of wrist-worn trackers that incorporate movement and cardiac sensors, like Fitbit Alta HR, Fitbit Blaze and Fitbit Charge 2, to accurately determine light, deep and REM sleep stages.

Adidas Outdoor To Sponsor Aspen Backcountry Marathon
Adidas Outdoor will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year.
Reebok Exec To Lead Lee Jeans
Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.

Nike Sticks By Tiger Woods
Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.

Dick’s Sporting Goods Chief Strategy Officer To Retire
Dick’s Sporting Goods said that in a regulatory filling that Michele B. Willoughby, its executive vice president and chief strategy officer, plans to retire, effective August 1, 2017.

Asics Supports PHIT America In Running Contest
Leading up to Global Running Day on June 7, Asics America Corp. is challenging nationwide participants to run a total of 60 minutes anytime between May 30 and June 6. By doing so, Asics will donate $1 to PHIT America in their honor.

New Balance To Sponsor Irish National Team
New Balance will replace Umbro as the kit sponsor of the Republic of Ireland (FAI) national team from the start of the 2017/18 season.

Reebok Appoints Chris Froio As General Manager, Reebok America
Reebok International announced the appointment of Chris Froio as general manager, Reebok America. Froio will lead the brand’s efforts to grow its business in the critical U.S. market. He will report to Reebok President Matt O’Toole.

New Balance Signs Athletic Bilbao
New Balance will supply the squad with kit, training wear and equipment from the 2017/18 season in a six-year deal, taking over from Nike.
Blue Star Sports Acquires Krossover Intelligence
Blue Star Sports, a leading provider of sports management software, acquired New York City-based Krossover Intelligence, a leading sports film breakdown and statistics company.
Garmin International To Appeal ITC Initial Determination
Garmin International Inc., a unit of Garmin Ltd., announced that an Administrative Law Judge (ALJ) at the International Trade Commission (ITC) made an initial determination in the enforcement proceeding brought by Navico, Inc. against Garmin.

Industry Leaders Urge Moving Outdoor Retailer Show To Denver
Concerned that the Outdoor Retailer show may be moving to Las Vegas or another perceived inappropriate location, five industry leaders – Beaver Theodosakis, Kim Miller, Dan Nordstrom, Casey Sheahan and Dawson Wheeler – penned an open letter urging the event’s stakeholders to choose Denver as the future destination of the show.