SGB Update Sports & Fitness
Academy Sports Hosts 16th Annual Bike Donation Program
Academy Sports + Outdoors will host more than 115 bike donation events throughout the month of December to help recognize and reward deserving students in various cities.
Ultimate Direction Hires Sales Manager And Marketing Manager
Morgan Newlon and Craig Randall round out the hydration and wearable gear brand’s leadership team.
Under Armour Partners With Team Canada Through 2024
Under Armour and the Canadian Olympic Committee named Under Armour as the Official High Performance Footwear Supplier for Team Canada for the next eight years.
’47 Partner With Northeastern University Hockey
’47, a privately held global sports lifestyle brand, announced a partnership with Northeastern University Hockey, effectively immediately and continuing through 2020. The Boston-based brand will provide the official off-ice headwear and apparel for both the Men’s and Women’s hockey teams.
Sporting Goods Stores Sales Rebound in November
Retail sales in November increased 0.9 percent over October on a seasonally adjusted basis and were up 6 percent year-over-year unadjusted, according to calculations released by the National Retail Federation.
Axe Bat Partners With George Springer
Axe Bat announced a partnership with All-Star outfielder George Springer.
Louis Garneau Appoints General Manager
Louis Garneau, the cycling apparel specialist, has appointed William Garneau, the son of the company’s founder, as general manager.
Niketown London Gains Augmented Video Mapping Customization
The NIKEiD Direct Studio is a partnership with Paris-based SmartPixels.
Solos Smart Glasses Names Tom Futch SVP, Sales And Marketing
Futch’s experience includes roles at Fitbit, Weight Watchers, BodyMedia/Jawbone, Johnson & Johnson and Medtronic.
Adidas Disbands Digital Sports Business Unit
Adidas has discontinued its Digital Sports business unit, possibly impacting 74 jobs. The realignment will entail the company consolidating some of its apps to focus on Runtastic and its relaunched Adidas app.
Asics Opens Doors To First Flagship on Fifth Avenue In New York City
Asics America Corporation opened the doors to its first U.S. flagship store featuring two brands in the Asics family – Asics and Asics Tiger. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and its mantra and trademark, “Sound Mind, Sound Body” as well as unveil a new platform for the brand to reach a wider variety of consumers.
Asics Launches Fitness-Class App
Asics launched ASICS Studio, a mobile fitness app that offers unlimited access to on-demand workouts. The experience features trainer-led audio, curated playlists, and visual cues to help users keep their bodies moving and heads in the game–wherever and whenever they have time to work out.
Wahoo Fitness Partners With BORA-hansgrohe Pro Cycling Team
As an official partner of BORA-hansgrohe, Wahoo will integrate two key elements of its product ecosystem into the team’s race-winning strategies.
Nautilus Launches Modern Movement Brand
The Modern Movement brand expands Nautilus Inc.’s offerings to include shelf fitness and adds the balance and core strength focus area to the company’s collection.
Balega Presents Annual Ubuntu Award To Lively Athletics
Independently owned by Anne Pezalla and Kate Pezalla Marlin, specialty retailer Lively Athletics is involved in local activism, donates shoes to underserved children and participates in improving the health of its community.
