Ultimate Direction, a hydration and wearable gear brand, hired Sales Manager Morgan Newlon (pictured below) and Marketing Manager Craig Randall (pictured above). The pair has been added to Ultimate Direction’s leadership team alongside Brand Vice President Buzz Burrell.
“We have an incredible story to tell and new relationships to build,” Burrell said. “Morgan and Craig have come to Ultimate Direction with specific goals to achieve and they bring the muscle to get the job done.”
Newlon has spent seven years in specialty outdoor retail and has held positions in customer service-and-channel marketing management. He also started a successful Boulder business that supports professional endurance athletes’ nutrition. Since joining Ultimate Direction, Newlon has improved product line management and is overhauling the go-to-market strategy for new product.
Randall spent nearly a decade with Verde Brand Communications, the Colorado- and Wyoming-based outdoor industry PR and marketing agency. He was critical in building the agency’s digital and integrated marketing capabilities and deploying them to brands like Outdoor Research, Petzl and Pearl Izumi. Randall will manage marketing and public relations for Ultimate Direction.
Photos courtesy Ultimate Direction
