Louis Garneau, the cycling apparel specialist, has appointed William Garneau, the son of the company’s founder, as general manager.

William Garneau most recently headed the hardgoods division of the company in addition to managing procurement and sourcing, according to Bicycle Retailer.

“Garneau is more than a company, it’s a family,” said William Garneau. “I’m grateful to my father and my brother Edouard for entrusting me with this tremendous responsibility. I will do everything I can to support and inspire the team to ensure the company’s growth over the coming years. My father started a great company 34 years ago; it’s now up to us to take it into its next prosperous era. ”

Louis Garneau will remain the president designer of the company.

Louis Garneau said, “It’s a proud day for me. I’ve always wanted to see my children take an active role at the company and felt that the time was right to finish my pull and let them take the lead.

“William is a passionate, dedicated and open leader. His youth is an asset as it brings new perspective and life to the company. Of course, I am still here to give him a lead-out every now and then.”