Under Armour and the Canadian Olympic Committee named Under Armour as the Official High Performance Footwear Supplier for Team Canada for the next eight years. UA also announced that a limited number of its red winter boots and training shoes, featuring Team Canada’s mark, will be available for purchase leading up to the Olympic Winter Games through underarmour.com/en-ca, as well as through retail partner Sport Chek via sportchek.ca exclusively.
This is Under Armour’s first sponsorship with a National Olympic Committee. Team Canada athletes will first appear in Under Armour footwear at the Olympic Winter Games PyeongChang 2018 Opening Ceremony.
“This new Under Armour partnership is ultimately about providing the most innovative and high performance footwear for our athletes,” said Courtney Carlson, VP North America Marketing, Under Armour. “The COC is very proud to be Under Armour’s first ever National Olympic Committee partner and we look forward to partnering with their brand at the PyeongChang 2018 Winter Games and beyond.”
Photo courtesy Under Armour