SGB Update Sports & Fitness
Puma Launches Global Media Review
Puma has launched a global agency review. The company has been working with Publicis Media’s Blue 449.
Rogue Fitness Acquires OSO Barbell
Rogue Fitness formally announced the acquisition of OSO Barbell, a leading designer and manufacturer of barbell collars and other specialty weightlifting products. As part of the agreement, Rogue will carry all OSO products into the company’s line-up in 2018.
NRF/University Of Florida Survey: Retail ‘Shrink’ Decreased In 2017
Thefts, fraud and losses from other retail “shrink” decreased to $46.8 billion in 2017 from $48.9 billion the year before as shoplifting and organized retail crime continued to be the leading causes, according to the annual National Retail Security Survey released Wednesday by the National Retail Federation and the University of Florida.
Fitbit’s CFO Departs
Fitbit Inc. announced that chief financial officer William R. Zerella will depart the company, effective June 15. The company has promoted Ronald W. Kisling, currently serving as chief accounting officer, to the role of CFO.
Adidas Sees Record World Cup Jersey Revenues
In an interview with Bloomberg, Adidas CEO Kasper Rorsted predicted that unit sales of jerseys at this year’s World Cup will exceed the 8 million Adidas sold in 2014.
Gracedbygrit Acquired By Hylete
Gracedbygrit has been acquired by Hylete. Both are digitally-native women’s athletic apparel brands.
Modell’s Partners With the Prostate Cancer Foundation
Modell’s Sporting Goods will be joining forces with the Prostate Cancer Foundation (PCF) to raise money to advance prostate cancer research in recognition of Men’s Health Month in June.
Under Armour Partners With Bradley University
Under Armour has reached an agreement to outfit Bradley University in Peoria, IL.
BSN Sport Partners With Gustavus Athletics
The Gustavus Adolphus College Athletics Department in St. Peter, MN, has entered into a five-year partnership with BSN Sports and Nike.
Riddell Kicks Off Fourth Annual Smarter Football Program
Riddell on Tuesday announced the launch of the company’s annual Smarter Football initiative. Special for the fourth season of the program, Riddell and brand ambassador and strategic advisor Peyton Manning teamed up to unveil ’18 in 18′, inviting teams to apply for 18 total equipment grants–increasing the amount from previous years’ 10.
FloSports, Professional Bowlers Association Announce Multiyear Rights Agreement
FloSports, a provider of live digital sports and original content, on Tuesday announced a multiyear rights partnership with the Professional Bowlers Association (PBA).
Kiwi Energy Teams Up With The Yoga Trail
Kiwi Energy has teamed up with The Yoga Trail in Central Park this season as a part of the group’s health and wellness initiative.
Rawlings Sold To Seidler Equity And MLB For $395 Million
Newell Brands Inc. announced that the company has signed a definitive agreement to sell Rawlings Sporting Goods Company Inc. to a fund managed by Seidler Equity Partners (SEP), a private investment firm based in Marina del Rey, CA. Major League Baseball will co-invest with SEP.
Adidas Signs NFL First-Round Draft Pick Josh Rosen
Adidas announced multi-year partnerships with the Arizona Cardinals’ first-round draft pick, quarterback Josh Rosen.
Genesco Posts Q1 Loss As Lids Struggles
Genesco Inc. reported a loss in the first quarter, but results were a penny better than analyst’s consensus estimates and the company reiterated guidance for the year. Journeys saw “significantly” improved profitability as comps rose 6 percent. Lids’ comps dropped 7 percent but showed improvement over versus the fourth quarter.
