SGB Update Sports & Fitness
Nike Close To Extending Paris Saint-Germain Deal
Nike is close to extending its kit supplier partnership with Paris Saint-Germain (PSG).
Foot Locker Opens In Singapore Airport
Foot Locker Inc. opened its fourth door in Singapore. Located in Jewel Changi Airport, the two-story space has a dedicated women’s and kids’ area.
Fanatics Partners With Washington Redskins
The Washington Redskins and Fanatics announced a 10-year, omnichannel partnership, allowing the company to lead all online and retail store operations for the team.
Puma To Become Official Partner Of LaLiga
Puma has entered into a long-term agreement to replace Nike as the Official Technical Partner of the Spanish football league, LaLiga. Starting from the 2019/20 season, Puma will produce the official match ball for all games.
Academy’s Debt Repurchase Seen As Distressed Exchange
Moody’s Investors Service said Academy Ltd.’s recent open market repurchase of a portion of its term loan at a significant discount is a “distressed exchange” and presents a “limited default” for lenders.
Asics Launches Program To Support Startups
Asics announces the launch of Asics Accelerator Program, a business partnership acceleration program, for startups. The program seeks ideas from startups for products, services, and contents that would contribute to business opportunities in 2020.
Acushnet Appoints Keun Chang Yoon To Board
Acushnet Holdings Corp., the parent of Titleist and FootJoy, announced that elected Keun Chang (Kevin) Yoon to serve out the remainder of the late Jon Epstein’s term on the company’s board.
Nike Close To Signing Record Deal With Liverpool
Nike is expected to replace New Balance as the kit supplier of the famed English Premier League soccer club, Liverpool.
Hanesbrands Closing Sock Manufacturing Plant
Hanesbrands is closing a plant in Mount Airy, NC that made Hanes and Champion socks. Approximately 220 employees will be impacted.
Patagonia Sues Budweiser’s Parent For Trademark Infringement
Patagonia has filed a lawsuit against AB InBev, the parent of Anheuser-Busch, claiming the brewer’s Patagonia beer is a “copycat brand.” Patagonia wrote in legal papers in part, “In short, AB has done everything possible to make it appear as though this ‘Patagonia’ beer is sold by Patagonia.”
True Sports Hires General Manager For Lacrosse Division
True Sports announced, effective April 8, Tom Burns will serve as the general manager of True Lacrosse. Burns comes to True Sports after spending time at Wilson Sports and Warrior Lacrosse in leadership roles.
Adidas To Sponsor The Premier Lacrosse League
Adidas has signed a multi-year partnership to become the official athletic footwear and apparel brand of the new Premier Lacrosse League (PLL). The six-team league starts in June.
Yue Yuen’s Revenues Expand In March
Yue Yuen Industrial Ltd. reported sales rose 2.9 percent in March to $879.7 million from $855.0 million.
Cascade Lacrosse And STX To Sponsor Premier Lacrosse League
The Premier Lacrosse League (PLL) announced that Cascade Lacrosse and STX have signed on as sponsors of the new professional league.
Asics To Return As Presenting Sponsor Of Los Angeles Marathon
Asics announced a five-year sponsorship deal to return as the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. Skechers Performance, a division of Skechers, took over sponsorship of the marathon in 2016.
