SGB Update Sports & Fitness
Foot Locker Partners With Champion On Esports Initiative
Foot Locker Inc. announced a collaboration with Champion Athleticwear and five top tier esports teams.
Puma Hires New SVP, Wholesale, North America
Puma appointed John Miller as senior vice president, wholesale for Puma North America.
Garmin’s Q1 Revenues Expand 8 Percent
Garmin reports operating earnings rose 6 percent in the first quarter on an 8 percent sales gain. Marine segment revenues led the growth, up 18 percent. Sales expanded 9 percent in Fitness and 7 percent in Outdoor.
PVH To Make Nike-Branded Underwear
PVH Corp. entered into a licensing agreement with Nike Inc. for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.
USA Swimming Hires Chief Commercial Officer
USA Swimming, the national governing body for the sport of swimming in the U.S., hired Shana Ferguson, a former Under Armour executive, as its new chief commercial officer (CCO).
Fitness Holdings Northeast Acquires Crunch York
Fitness Holdings Northeast LLC, one of the leading franchise groups in the Crunch Fitness network, announced its acquisition of Crunch York, in southern Pennsylvania.
Orangetheory Fitness To Use Augmented Reality To Promote Wonder Woman Race
Orangetheory Fitness plans to bring an augmented reality experience to Fargo, ND in support of Orangetheory’s affiliation with the Wonder Woman Run Series.
Fabletics To Open 12 Stores In 2019
Fabletics, the active-lifestyle brand co-founded by Kate Hudson in 2013, announced its New York City debut with the opening of a pop-up shop in SoHo. The pop-up space kicked off the brand’s 2019 retail expansion which will include 12 new permanent retail stores throughout the U.S.
Gym Source Appoints VP Product Strategy
Gym Source said Ray Giannelli will join the company as vice president of product strategy.
RYU Announces Three New Appointments To Executive Team
RYU Apparel Inc., creator of urban athletic apparel, announced the appointments of Ryan Lindholm as SVP of marketing and innovation, Danielle Hinan as director of brand and Bethany Young as creative product design director.
Wilson Extends Partnership With FIBA
Wilson Sporting Goods Co., and FIBA, the International Basketball Federation, announced that they have extended their partnership for 3×3 basketball through 2028.
Puma’s Q1 Revenues Climb 15 Percent
Puma SE reported earnings jumped 40.1 percent in the first quarter as sales improved 15.3 percent and gross margins expanded 80 basis points. Sales in the Americas grew 16.3 percent on a currency-neutral basis. Bjørn Gulden, CEO, said: “The first quarter of 2019 was the best quarter Puma has ever seen.”
Adidas Extends Eastern Illinois Sponsorship
Eastern Illinois University agreed to a new five-year apparel contract with Adidas that runs through 2024.
ViewSport Becomes Ironman Sponsor
Ironman has announced a new multi-year global partnership with sports apparel company ViewSport to become the Official Recreational Apparel Partner of Ironman. ViewSport will also be the title sponsor for the Ironman Lake Placid triathlon.
Under Armour To Exit Welsh Rugby Union Sponsorship
Under Armour is ending its kit deal with the Welsh Rugby Union four years ahead of schedule, according to WalesOnline.com.
