SGB Update Sports & Fitness
Austin Marathon Announces Under Armour’s Return As Presenting Sponsor
High Five Events announced Under Armour Inc. has returned as the presenting sponsor of the Ascension Seton Austin Marathon for the third year in a row.
Fila North America Announces Two Key Leadership Promotions
Fila North America appointed Danny Lieberman as executive vice president, apparel and Gary Wakley as executive vice president, footwear.
Li Ning Appoints Former Uniqlo Executive As Joint CEO
Li Ning hired Uniqlo’s Kosaka Takeshi as its joint chief executive officer.
Fleet Feet Sues Nike Over ‘Sport Changes Everything’ Slogan
Fleet Feet Inc. has filed a lawsuit against Nike Inc. over Nike’s use of phrases such as “Change Everything” and “Running Changes Everything” in advertising.
NFL Partners With TikTok On Content
The National Football League (NFL) and TikTok, the destination for short-form mobile video, announced a new multi-year partnership to bring the NFL experience to TikTok’s global community.
The Ironman Group Names Managing Director for North America
The Ironman Group, a Wanda Sports Group company, appointed Elizabeth O’Brien as the company’s new managing director for North America.
Oakland Raiders’ Largest Fan Club Partners With FanWide
The Oakland Raiders’ largest fan club, The Black Hole, announced a new partnership with sports fan club network FanWide.
Super Soccer Stars Partners With Youth Digital Coaching Platform
Super Soccer Stars, the leading youth soccer organization, announced a landmark partnership with Famer, a recently launched online youth sports coaching and mentoring platform that enables personalized training programs, messaging, and interactive feedback between coaches and athletes.
WellBiz Brands Appoints CEO Of Fitness Together Franchise
WellBiz Brands Inc., a franchise portfolio company operating three distinct wellness, fitness and beauty brands, Elements Massage, Fitness Together and Amazing Lash Studio, announced that Stephanie Hu will be joining Fitness Together Franchise, LLC as CEO.
PlayerMaker Becomes First Performance Partner To BetVictor Northern Premier Football League
PlayerMaker, the leading international sports data analytics start-up, has teamed up with the BetVictor Northern Premier Football League (NPL), becoming the U.K.-league’s first-ever player performance partner.
Fitbit Launching $10 Premium Subscription Service
Fitbit announced the launch of Fitbit Premium, a paid subscription service in the Fitbit app that uses an individual’s unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help achieve health and fitness goals.
CTA: More Tariffs Mean More Taxes, More Trouble For Consumers
Gary Shapiro, president and CEO, Consumer Technology Association (CTA), urged Congress to take action as another round of tariffs became effective on September 1.
Puma Signs R.J. Barrett
Puma signed former Duke Basketball star and current New York Knick, R.J. Barrett, to an endorsement deal. Barrett was the third pick in the 2019 NBA Draft and is being touted as a possible breakout star.
PVH Lowers Outlook
PVH Corp. reported second-quarter revenue increased 1 percent (increased 3 percent on a constant currency basis) compared to the prior-year period and exceeded guidance. The company lowered its full year 2019 EPS outlook to reflect a more conservative view in part due to trade war tensions.
National Wheelchair Basketball Association Appoints Molten Official Basketball Supplier
The National Wheelchair Basketball Association (NWBA) of the USA and sports manufacturer Molten announced a new partnership.
