SGB Update Sports & Fitness
PGA Tour Superstore To Open Three Stores This Spring
PGA Tour Superstore said it will open three new stores this spring: East Hanover, NJ, Palm Beach Gardens, FL, and Columbus, OH; and is looking to open additional stores later in the year.

New Era Cap Celebrates 100 Years
New Era Cap Co. will be celebrating its 100th year anniversary with special collections, new global partnerships and an exhibition at the Buffalo History Museum. Said Chris Koch, president and CEO of New Era Cap, in a statement, “We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”
Adidas Continues Share Buyback Program With Third Tranche
Adidas announced the start of the third tranche of its current multi-year share buyback program initially announced in March 2018 and intends to repurchase own shares worth up to €1.0 billion in 2020.

Nike Donates $5 Million To Create Athletic Facility At Obama Presidential Center
The Nike Foundation made a $5 million contribution to help build an athletic facility at the planned Obama Presidential Center on the south side of Chicago. It will be the first presidential center to feature an athletic facility.
K-Swiss Signs Rising Tennis Stars
K-Swiss announced it has signed both Ajla Tomljanovic and Cameron Norrie to endorsement pacts. Tomljanovic had been with Nike while Norrie was sponsored by Ellesse.
Fitbit And Garmin Accused Of Patent Infringement
Philips has accused Fitbit, Garmin, and several other competitors of stealing its wearable tech and the U.S. International Trade Commission has agreed to investigate the charge.
Dick’s Closes Location In Orem, UT
Dick’s Sporting Goods has abruptly closed its location in Orem, UT. The store opened in 2012.
Delta Apparel Sees Q1 Sales Decline
Delta Apparel said it expects sales to decline 6.7 percent in the first quarter ended December 28, Sales were impacted by the shorter holiday calendar combined with an earlier shipping cut-off for in-hands holiday receipts.

Lululemon Raises Q4 Guidance
Lululemon Athletica Inc. lifted its guidance for the fourth quarter due to strong holiday sales. Total comparable sales are expected to increase in the mid to high teens on a constant dollar basis.
Nike Extends Deal With Chinese Athletics Association
Nike and the Chinese Athletics Association (CAA) signed a long-term partnership extension through to 2033.
Nike Outlet Store To Close At Corpus Christi Bay
The Nike Factory Store at Outlets at Corpus Christi Bay in Robstown, TX is closing.

NFL Enters Global Apparel Collaboration With H&M
The National Football League announced a partnership with Swedish-based fast-fashion retailer H&M to launch a range of NFL-branded apparel and accessories to support the league’s growth overseas.
Adidas Golf Adds Two-Time PGA Tour Winner
Adidas Golf signed two-time PGA Tour winner Daniel Berger to a multi-year contract that includes him wearing Adidas headwear, apparel, footwear and accessories on the course.
Avenatti Ordered To Face Fraud Charge
A Manhattan federal judge denied Michael Avenatti’s bid to dismiss the third count of an indictment accusing the embattled lawyer of trying to extort Nike Inc. over his alleged knowledge of basketball recruiting violations.
Report: Equinox Seeks Funding To Expand Digital
Equinox Group, the operator of Equinox Fitness Clubs, Blink Fitness, Pure Yoga and SoulCycle, is an advanced talks to secure additional funding to expand its digital platform, according to a report from Bloomberg.