SGB Update Sports & Fitness

New Era Cap Celebrates 100 Years

New Era Cap Co. will be celebrating its 100th year anniversary with special collections, new global partnerships and an exhibition at the Buffalo History Museum. Said Chris Koch, president and CEO of New Era Cap, in a statement, “We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”

K-Swiss Signs Rising Tennis Stars

K-Swiss announced it has signed both Ajla Tomljanovic and Cameron Norrie to endorsement pacts. Tomljanovic had been with Nike while Norrie was sponsored by Ellesse.

Fitbit And Garmin Accused Of Patent Infringement

Philips has accused Fitbit, Garmin, and several other competitors of stealing its wearable tech and the U.S. International Trade Commission has agreed to investigate the charge. 

Delta Apparel Sees Q1 Sales Decline

Delta Apparel said it expects sales to decline 6.7 percent in the first quarter ended December 28, Sales were impacted by the shorter holiday calendar combined with an earlier shipping cut-off for in-hands holiday receipts.

Lululemon Raises Q4 Guidance

Lululemon Athletica Inc. lifted its guidance for the fourth quarter due to strong holiday sales. Total comparable sales are expected to increase in the mid to high teens on a constant dollar basis.

NFL Enters Global Apparel Collaboration With H&M

The National Football League announced a partnership with  Swedish-based fast-fashion retailer H&M to launch a range of NFL-branded apparel and accessories to support the league’s growth overseas.

Adidas Golf Adds Two-Time PGA Tour Winner

Adidas Golf signed two-time PGA Tour winner Daniel Berger to a multi-year contract that includes him wearing Adidas headwear, apparel, footwear and accessories on the course.

Avenatti Ordered To Face Fraud Charge

A Manhattan federal judge denied Michael Avenatti’s bid to dismiss the third count of an indictment accusing the embattled lawyer of trying to extort Nike Inc. over his alleged knowledge of basketball recruiting violations.

Report: Equinox Seeks Funding To Expand Digital

Equinox Group, the operator of Equinox Fitness Clubs, Blink Fitness, Pure Yoga and SoulCycle, is an advanced talks to secure additional funding to expand its digital platform, according to a report from Bloomberg.