SGB Update Sports & Fitness

USA Triathlon Board Of Directors Elects 2020 Officers

The USA Triathlon Board of Directors announced the re-election of three of its members to officer seats — Jacqueline McCook as president, Joel Rosinbum as vice president and Kevin Haas as treasurer — and the election of Keri Serota as secretary.

Stephen Bebis Joins CEO Coaching International

Stephen Bebis, the founder of Golf Town and former head of Sports and Recreation, has become the newest partner and coach of CEO Coaching International, a leadership development consultancy.

Unifi’s Q2 Sales Increase 1.1 Percent

Unifi Inc., the producer of recycled and synthetic yarns, reported operating earnings improved in the second quarter ended December 29 as sales increased 1.1 percent Unifi slightly lowered its full-year earnings guidance as results were impacted by “softer-than-expected U.S. demand in certain categories, along with global market pricing pressures.”

Report: Nike’s Vaporfly Won’t Face Ban

The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike’s Vaporfly running shoes, according to a report in the Guardian. But the international governing body is expected to announce “a temporary suspension of any new shoe technology until after the Tokyo Olympics.”

PGA Merchandise Show Draws Nearly 40,000 Attendees

The 67th PGA Merchandise Show came to a close January, 24 in Orlando, as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries. More than 1,000 golf companies and brands exhibited, including more than 250 companies new to the show.

Saucony Buys Digital Super Bowl Spot

Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.

2020 Super Bowl: Consumers To Spend $17.2 billion

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game.

Gap’s Chief Marketing Officer Steps Down

Gap’s chief marketing officer and former Adidas marketing veteran, Alegra O’Hare, has stepped down from the Gap less than a year after joining the retailer.

Fanatics Partners With Indianapolis Colts

The Indianapolis Colts and Fanatics announced a 10-year omnichannel retail partnership that will see the company lead all online, mobile and retail store operations for the team.

Adidas Partners With SD Loyal

San Diego Loyal SC announced a multi-year partnership with Adidas ahead of the club’s inaugural season in the USL Championship this spring.