Of the respondents, 76 percent planned to watch the game, 19 percent planned to throw a party and 27 percent planned to attend a party. Among those watching, 80 percent planned to buy food and beverages, well above the second-planned purchase, team apparel and accessories, at 11 percent.
NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.
The 2020 survey of 7,267 adults 18 and older was conducted by Prosper Insights & Analytics January 2-9 and has a margin of error of plus or minus 1.2 percentage points.
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