SGB Update Sports & Fitness

Buffalo Groupe Expands Business Development Team

Buffalo Groupe, LLC, a collection of agencies and media properties focused on golf, hired Dan Chelel as vice president and Andrea Cascia as senior director of business development.

USA Cycling Appoints New CEO

USA Cycling appointed cycling industry veteran and USA Cycling Chairman of the Board, Brendan Quirk, to be its next CEO, replacing Rob DeMartini.

Academy Sports Appoints Board Member

Academy Sports and Outdoors Inc. announced the appointment of Chris Turner to its Board of Directors and Audit Committee. With this change, Academy’s Board now comprises ten directors. Turner has served as the chief financial officer of Yum! Brands since 2019.

Under Armour’s Debt Ratings Upgraded

Moody’s Investors Service upgraded Under Armour, Inc.’s debt ratings due to better-than-expected revenue and earnings growth. Mike Zuccaro, Moody’s vice president, said, “”With improved profitability, a much stronger balance sheet and very good liquidity, the company is well positioned to weather the lingering effects of the pandemic.”

OBIT: NSGA’s Paul Prince

Paul Prince, who was a prominent figure at the National Sporting Goods Association (NSGA) and in the sporting goods industry for four decades, passed away after a battle with cancer on December 14, 2021. Prince was 82.

Adidas Originals To Launch Debut NFT Collection

Adidas announced the launch of the company’s first Adidas Originals NFT collection. The drop is in partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney and the comic series Punks Comics.

PureGym Secures £300M KKR investment

PureGym, which operates more than 500 venues across the UK and Europe, has secured a £300 million ($400M) investment from private equity firm KKR to support expansion.

Tempo Partners With Lindsey Vonn

Tempo, based in San Fransisco, CA, announced that Lindsey Vonn will serve as a strategic advisor, investor and ambassador to the connected at-home gym upstart.