Shoe Carnival Inc. has launched same-day delivery, a first in the family footwear channel.

Same-day delivery, in a partnership with DoorDash, is available to all continental U.S. customers who reside within 12 miles of a Shoe Carnival location. The standard same-day delivery fee is $10, with a discounted rate of $5 for Shoe Perks members.

“We pride ourselves on providing customers with the best shopping experience, whether they’re shopping in-store or online,” said Mark Worden, Shoe Carnival’s president and chief executive officer. “In a year when customers have come to expect order delays, we’ve managed to partner with our great vendors to keep our Shoe Carnival stores stocked with the hottest footwear on the market. Same-day delivery, in addition to our buy online, pick up in-store offering are two ways our customers can get their shoes without worrying about shipping delays.”