Adidas announced the launch of the company’s first Adidas Originals NFT collection. The drop is in partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney and the comic series Punks Comics.
The line of NFTs, called Into the Metaverse, will offer buyers access to an exclusive fan club. NFT holders will gain access to virtual wearables for the blockchain-based gaming metaverse The Sandbox.. There will be physical products including a hoodie, tracksuit and Gmoney’s orange beanie. The collection goes on sale on December 17. Owners “receive exclusive access to Adidas Originals experiences and product.”
A total of almost 30,000 NFTs will go on sale at a fixed price, with 20,000 available for early access sales to owners of the partner collections. Each NFT costs 0.2 ETH, about $812 at current exchange rates.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely hand-in-hand with the NFT community,” said Gmoney in a statement. “At every step, they’ve included the right partners from the crypto, Metaverse and NFT community and listened to their thoughts at an early stage.”
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse,” Adidas Originals marketing and communications Vice President Erika Wykes-Sneyd said in a statement. “It’s a natural place for Adidas Originals to enter—a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas.”
On December 2, Adidas Originals announced their entrance into the metaverse with partnerships with Bored Ape Yacht Club, GMoney and PUNKS Comic, stating that the digital worlds that constitute the metaverse will be a place “where anyone can express their most original ideas and be their most authentic selves.” At the same time, it was announced that Adidas purchased Ape #8774, a blue-furred, heart-bespectacled ape with a fisherman’s hat and gold hoop earning, on September 17 for 46 ETH, a little over $150,000.
Photo courtesy Adidas