SGB Update Sports & Fitness

ICSC: 2022 Holiday Sales Miss Forecasts On Promotional Pressures

The ICSC (International Council Of Shopping Centers) found holiday sales jumped 5.2 percent year over year, falling short of its forecast. ICSC’s survey found 43 percent of U.S. consumers indicating that low prices or good promotions were key motivating factors in where they shopped, significantly ahead of 33 percent in 2021.

Fanatics To Operate Online Store For Six Nations Rugby 

Fanatics signed a partnership agreement with Six Nations Rugby to operate its online store ahead of the 2023 rugby season. The live online site sells officially-licensed products, including jerseys, training, and lifestyle wear. 

Adidas Signs Partnership With Inrange Golf

Adidas signed a partnership agreement with Inrange Golf, the London-based ball tracking company, to produce the staff, player and customer kit collaborations.

The Athlete’s Foot Expands Marketing Team

The Athlete’s Foot promoted Darius Billings to VP of marketing and community engagement for its Strategic African American Retail Track Program and Cassidy Dansberry to marketing manager, effective immediately.

Report: Hanesbrands Undergoes Layoffs

Hanesbrands confirmed to the Triad Business Journal that it had laid off an unidentified number of employees at its headquarters in Winston-Salem, NC as it navigates a “very challenging environment.”

Nike Partners With Longwood University

Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.

Dragon Seats Acquires Athletic Recovery Zone

Dragon Seats, the manufacturer of heated and cooling sports benches, acquired Athletic Recovery Zone, LLC (ARZ), the air conditioning and heating sports bench technology manufacturer.