PickleTV, an ad-supported streaming (FAST) television channel dedicated to pro pickleball matches, tutorials, interviews, and original content, is streaming live on Amazon’s Prime Video and Amazon Freevee in the U.S.

PickleTV claims to be the only streaming channel dedicated to pickleball 24/7.

“There is an increasing demand for pickleball content from pickleball players but, more importantly, from people that have never played the sport. The country is curious about this game called pickleball. A 24-hour channel will provide not only pickleball matches but learning tools for new players through clinics and instructional content. It is the perfect time to launch this great asset to the sport,” said Terri Graham, owner and co-founder of the US Open of Pickleball.

In the last five years, pickleball has ranked as one of the fastest-growing sports in America. The Association of Pickleball Professionals estimates there are 36.5 million pickleball players in the U.S., up from an estimated 5 million in 2021.

Over 47 major pickleball tournaments are scheduled to play in 2023, and over 10,000 courts support pickleball play in the U.S.

Celebrities and social media have helped fuel the sport’s popularity, with Lebron James, Tom Brady and Patrick Mahomes investing in pro teams, while Jamie Foxx is selling his pickleball paddles.

The growing popularity and mass appeal led to the development of PickleTV between partners Spacemob and Championship Court.

“We’re grateful and excited to have partnered with some of the top tournaments, leagues, and talent to bring one of the most hyped sports in the country to the masses with our launch of PickleTV! Whether you’re an avid player, a newly interested follower, or just want to learn about the hype, this is the place for you to consume all things pickleball, including professional matches, player highlights, and more,” stated Danielle Bourassa, Spacemob’s head of Partnerships.