Fanatics reported it signed a long-term, omnichannel retail partnership with the French Football Federation to improve its online and in-store shopping experience of the France National Football Team.

The deal, which takes in all major international tournaments from the 2023 FIFA Women’s World Cup to UEFA Euro 2028, means that Fanatics is the exclusive global operator for its new FFF Online Store and FFF retail store in Paris.

The online store will launch this summer using Fanatics Cloud Commerce Platform, and with Fanatics operating the FFF retail store in Paris, the integration of online and brick-and-mortar retail will create a mirrored shopping experience with the ability to shift inventory and remain in stock wherever customers choose to shop. Through the new partnership, customers will see an expanded range of merchandise at through its website and at in the retail store, including officially licensed men’s and women’s player shirts, training gear, gifts, and accessories.

Francois Vasseur, head of marketing and business development at the French Football Federation, said: “We are thrilled to partner with Fanatics, which is changing the game for fans of both international football and global sports. We pride ourselves on providing our fans the very best in innovative fan experiences and the opportunity to get merchandise wherever they are, and we are confident that partnering with Fanatics, which shares our values and brings both a global infrastructure and unparalleled expertise, empowers us to now take our offering to the next level.”

Fanatics expanded its European team, with new Paris offices and an Amsterdam distribution center. Within the European football landscape, Fanatics partners with The FA (English FA), DFB (German FA), RBFA (Royal Belgian Football Association), and UEFA.

Matthew Primack, SVP of international business affairs and development at Fanatics, said: “For decades now, the France National Football team has been among the most successful national sides in world football, so it is a pleasure to be able to work with the FFF to serve their fans.”

Fanatics partners with more than 900 worldwide sporting organizations, including Paris Saint-Germain, Manchester United, Chelsea, Atletico Madrid, A.C. Milan, ACF Fiorentina, Inter Milan, UEFA, NFL, NBA, Tour De France, England Rugby, and Formula One.