SGB Update Sports & Fitness
Arnold Palmer Re-Signs With AHEAD
AHEAD has re-signed legendary golfing great, Arnold Palmer, to represent the company's headwear line…
Adidas Names Creative Director for Adidas Sport Style
Adidas said it hired Dirk Schonberger as creative director of the Adidas Sport Style Division. He will lead the creative direction for Adidas' various divisions that target the lifestyle and fashion consumer, namely Y-3, Originals, Adidas SLVR, Porsc
Primal Wear Hires SOAR Communications
Primal Wear, founded in 1992 to make technical cycling clothing, has hired SOAR Communications, a strategic marketing communications agency, as its public relations agency of record…
Hopkins SG Acquires Small Stake in Suplay Products
Hopkins Sporting Goods, an Iowa-based retailer, has acquired a minority stake in Suplay Products, Inc., a leading supplier of a full range of equipment, apparel, and accessories required by amateur wrestlers across the U.S. and around the world…
U.S. Soccer Sues TSA Over World Cup Ads
Sports Authority was sued by the U.S. Soccer Federation over its advertisements linked to the 2010 FIFA World Cup. The ad, televised during the June 12 U.S. vs. England match showed Taylor Twellman, a forward on the U.S. national team, and Michael Strahan
True Temper Investing in Manufacturing Ops
True Temper Sports is preparing to invest approximately $10 million — its largest capital investment in the last five years — to expand manufacturing capacity of its worldwide operations. Up to 40% of that investment will go to improve its factory in Am
Specialized to Host San Diego Job Fair Next Week
Specialized Bicycle Co. will be recruiting staff at a job fair next week in San Diego for more than 30 positions at its headquarters in Morgan Hill, CA…
L.L. Bean to Host Maine’s Moose Hunting Lottery
A lottery for 3,140 moose hunting permits will take place on Thursday, June 17, at L.L. Bean's flagship store in Freeport, Maine…
Bushnell, Leupold and Stevens Settle Lawsuits
Bushnell Inc. said it has settled its lawsuits with Leupold & Stevens relating to the Leupold True Ballistic Range® (TBR) technology, and the Bushnell Angle Range Compensation (ARC) technology…
TRCP Commends USDA Action
The Theodore Roosevelt Conservation Partnership said it has commended a move by the U.S. Department of Agriculture to fund important private-lands conservation programs that help sustain valuable fish and wildlife habitat and enable access by hunters and
OrthoLite Partners with Level Field Fund
OrthoLite announced the retail launch of its Fusion style insoles on OrthoLite.com in partnership with Amazon. OrthoLite has become the founding partner of the Level Field Fund and for every pair of OrthoLite insoles sold, $1 will be donated directly to t
Is that Light We See at the End of the Tunnel?
With more signs that the U.S. economic recovery appears to be sustainable, executives across the industry appeared to be fired up about the possibility of pursing growth opportunities again…
OR, ASR, Interbike Parent Plans for IPO
Nielsen Holdings BV, the television ratings and consumer research company that also owns Outdoor Retailer, ASR and Interbike trade shows, plans to raise up to $1.75 billion in an initial public offering, the company said in a securities filing…
FFANY: It Wasn’t All About Toning, but Close
While FFANY, held last week at the Hilton in New York City, primarily addresses the dress to casual footwear marketplace, a few other athletic guys worked the trade show. Here, a roundup of a few attending:
LUNA Sport Sponsors Local Influencers
LUNA Sport, makers of cycling apparel for women, has created a program that provides local influencers with LUNA Sport product…
